The Rise of Medical Tourism in Asia Pacific

The Rise of Medical Tourism in Asia Pacific

The double digit growth forecast for medical tourism in Asia Pacific signifies growing demand for innovative products and cost effective treatment options in the region.
Money Messaging: PR for Financial Services

Money Messaging: PR for Financial Services

Financial Services firms have a unique set of communications challenges. and need well thought-out approaches to cut through, stay relevant and build trust.
Building Trust in Tech: Strong Brand Equity in Turbulent Times

Rebuilding Trust in Tech: Strong Brand Equity in Turbulent Times

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
G20 Summit 2023 Hits and Misses

G20 Summit 2023 Hits and Misses

In an unstable geopolitical environment, multilateral gatherings have the capacity to set policy trends in subtle, sometimes unpredictable ways. It is essential for companies to keep one eye on meetings like the recent G20 Summit in order to gauge wind direction for future decisions that could feed into regulations, trade agreements, travel restrictions, and a host of other areas affecting business.
Building Corporate Reputation in the World’s Second Largest Economy

Public Affairs Tracker: Building Corporate Reputation in the World’s Second Largest Economy

Reputation management in China has its unique challenges. Businesses must understand China's hierarchy of trust and adapt.
Australia’s Health Challenge: New era for government and industry relations

Australia’s Health Challenge: New Era for Government and Industry Relations

What are the implications of a new Labour government for the Australian healthcare industry? How brands can adjust their government relations efforts to make connections with the new administration?
Antimicrobial Resistance in the Post COVID-19 Era

Public Affairs Tracker: Antimicrobial Resistance in the Post COVID-19 Era

As countries progress beyond the COVID-19 era, we must not neglect other health issues such as antimicrobial resistance which could...
Davos – the litmus test of the global mood

Davos – the litmus test of the global mood

Rapidly rising inflation, domestic cost of living crisis, energy security, de-globalisation and the spectre of recession were the themes...
Public Affairs Tracker: Bolstering Singapore’s Workforce Skills for the Future Economy

Public Affairs Tracker: Bolstering Singapore’s Workforce Skills for the Future Economy

Businesses need to boost capabilities to create new in-demand jobs, transform current job roles and upskill employees to be future ready...