A one-size-fits-all digital approach won’t work in the fragmented Asia Pacific market. Global brands need a digital adoption roadmap customised for the Asia Pacific market.
China’s reopening may well be the most consequential economic event of 2023 with significant impact on global supply chain, tourism, foreign investment, and commodity prices expected.
As the world increasingly returns to pre-COVID life, it is timely for governments, vaccine makers and NGOs alike to align with global public health needs and leverage this growing emphasis on vaccine equity.
Closing the gap on health equity is not a single industry or sector’s issue. It will rely on sincere and constructive cross-sector innovation, communications and coordination to secure sustainable health systems for generations to come.
Given China's size, economic growth and influence, it’s imperative for financial firms to have a customised PR strategy for the Chinese market to be successful.
An effective government relations strategy helps organisations navigate the complexities of the local and global market, especially in today's unprecedented volatile geopolitical environment.