reputation management

Genome Sequencing and Personalised Medicine

Genome Sequencing and Personalised Medicine

The advent of genome sequencing is revolutionising healthcare, including a significant paradigm shift toward personalised medicine, paving the way for tailored diagnosis, treatment and prevention.
Preview of APEC Economic Leader’s Week

Preview of APEC Economic Leader’s Week

The 2023 APEC Economic Leaders’ Week will kick off in San Francisco in November, bringing together world leaders, ministers and senior officials from the 21 Member Economies of APEC - representing between them some 40 per cent of the world’s population, and nearly 50 per cent of global trade.
The Rise of Medical Tourism in Asia Pacific

The Rise of Medical Tourism in Asia Pacific

The double digit growth forecast for medical tourism in Asia Pacific signifies growing demand for innovative products and cost effective treatment options in the region.
Money Messaging: PR for Financial Services

Money Messaging: PR for Financial Services

Financial Services firms have a unique set of communications challenges. and need well thought-out approaches to cut through, stay relevant and build trust.
Building Trust in Tech: Strong Brand Equity in Turbulent Times

Rebuilding Trust in Tech: Strong Brand Equity in Turbulent Times

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
China’s Belt and Road Initiative Marks Its Ten-Year Milestone

China’s Belt and Road Initiative Marks Its Ten-Year Milestone

As the Belt and Road Initiative (BRI) marks its tenth anniversary, its focus shifts from big-ticket infrastructure projects to high-quality sustainable development and innovation.
Money Messaging: PR for Financial Services

Money Messaging: PR for Financial Services

Financial Services firms have a unique set of communications challenges. and need well thought-out approaches to cut through, stay relevant and build trust.
Cybersecurity: Prevention is Better than Cure

Cybersecurity: Prevention is Better than Cure

A close look at the key cybersecurity risks and effective measures that can help businesses build cyber resilience
Winning PR Strategies in China for Financial Firms

Winning PR Strategies in China for Financial Firms

Given China's size, economic growth and influence, it’s imperative for financial firms to have a customised PR strategy for the Chinese market to be successful.
Now Is the Time for Agriculture PR

Now Is the Time for Agriculture PR

Agriculture brands would be wise to invest in PR to shape the reputation of their brands amidst global supply and food equity challenges.