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In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.
Amid a turbulent geopolitical backdrop of protectionism and tariff wars among the world’s economic superpowers, huge strides are being made across Southeast Asia to ease trade through speedy and secure cross-border payment systems. It will be interesting to hear at Money 20/20 where further innovation will come from, where connectivity will improve next, and more about the leaders driving this dynamic financial revolution.
The Sandpiper Group (“Sandpiper”) announces the appointment of Simon Buckby as Managing Director of Sandpiper Government & Public Affairs, the firm’s global policy and government relations division. Simon is joined by Dr Craig Wilkie, who is appointed as Director, with a focus on strategic content, policy and intelligence.
Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.
AI is supercharging market research. For PR teams, this translates to quicker data collection, faster analysis, and more time to focus on crafting campaigns and content.
Just hours before US President Donald Trump gave his joint congressional address on the other side of the world on 4 March, Premier Li Qiang took the stage in Beijing to unveil the key goals that would shape China’s macroeconomy over the coming months, including the much-anticipated GDP growth target.