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With strategic planning and execution, PR surveys can be a powerful tool to build thought leadership and connect with the target audience.
Serving the needs of professional services firms and building strong and differentiated reputations in a tightly knit race, requires a well-coordinated effort that starts from within.
Under China's new medical reform, the government has become the largest purchaser of medicine. For pharmaceutical enterprises, favourable policies are the key to market access.
Healthcare industry must leverage the right channels and communications strategies to engage and empower patients for better outcome.
What are the implications of a new Labour government for the Australian healthcare industry? How brands can adjust their government relations efforts to make connections with the new administration?
Reputation management in China has its unique challenges. Businesses must understand China's hierarchy of trust and adapt.