Sandpiper has announced new leadership appointments for its technology practice across Asia Pacific, as the consultancy takes on new communications and public affairs briefs with clients shaping the technology landscape.
Healthcare brands must build trust among audiences, empower healthcare professionals and patients, and develop effective communication channel to treat the infodemic.
Greenwashing is more than just a reputational risk, it is quickly becoming a legal risk, as regulators round the world are cracking down on greenwashing.
Healthcare brands must build trust among audiences, empower healthcare professionals and patients, and develop effective communication channel to treat the infodemic.
Given China's size, economic growth and influence, it’s imperative for financial firms to have a customised PR strategy for the Chinese market to be successful.
For financial services brands to take a stronger market position, share of voice and brand awareness than competitors, a more strategic, values-driven PR strategy is required. Because reputation is fundamental to a brand’s long-term future.