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AI in Healthcare

AI in Healthcare

AI is transforming healthcare. We delve into the variety of ongoing and anticipated applications for AI in healthcare and the approaches that key markets are taking for regulation, also highlighting AI’s application towards challenging therapeutic areas.
Preview of APEC Economic Leader’s Week

Preview of APEC Economic Leader’s Week

The 2023 APEC Economic Leaders’ Week will kick off in San Francisco in November, bringing together world leaders, ministers and senior officials from the 21 Member Economies of APEC - representing between them some 40 per cent of the world’s population, and nearly 50 per cent of global trade.
The Rise of Medical Tourism in Asia Pacific

The Rise of Medical Tourism in Asia Pacific

The double digit growth forecast for medical tourism in Asia Pacific signifies growing demand for innovative products and cost effective treatment options in the region.
Money Messaging: PR for Financial Services

Money Messaging: PR for Financial Services

Financial Services firms have a unique set of communications challenges. and need well thought-out approaches to cut through, stay relevant and build trust.
Building Trust in Tech: Strong Brand Equity in Turbulent Times

Rebuilding Trust in Tech: Strong Brand Equity in Turbulent Times

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
Genome Sequencing and Personalised Medicine

Genome Sequencing and Personalised Medicine

The advent of genome sequencing is revolutionising healthcare, including a significant paradigm shift toward personalised medicine, paving the way for tailored diagnosis, treatment and prevention.
China’s Belt and Road Initiative Marks Its Ten-Year Milestone

China’s Belt and Road Initiative Marks Its Ten-Year Milestone

As the Belt and Road Initiative (BRI) marks its tenth anniversary, its focus shifts from big-ticket infrastructure projects to high-quality sustainable development and innovation.
Social Media Listening: A Case Study on Public Awareness of HPV

Social Media Listening: A Case Study on Public Awareness of HPV

Learn how to use Social Media Listening to gain better understanding of your target audience and adapt your communications strategy.
Trends In Influencer Marketing For 2022

Trends In Influencer Marketing For 2022

In a post-pandemic era, healthcare brands are navigating a changed landscape. Never before have consumers been so aware of key health drivers,
Building Your Company Profile Using LinkedIn PR

Building Your Company Profile Using LinkedIn PR

LinkedIn is a powerful social platform for business connection and thought leadership — but it's also a highly useful tool for media...
Using A LinkedIn Video Strategy To Boost Engagement

Using A LinkedIn Video Strategy To Boost Engagement

With video content consumption on the rise, developing a LinkedIn video strategy is an ideal way to grow a brand’s reach and increase...
b2b social media content strategy

Improving Business Growth Through B2B Social Media Content Strategy

Improving Business Growth Through B2B Social Media Content Strategy 27 September 2021 Improving Business Growth Through B2B Social Media Content Strategy Anu Noto-Menon, Digital and Content […]