Emma Smith

CEO

Emma has spent over 25 years in Asia counselling clients across the region, defending and building the reputations of some of the world’s largest and most complex brands and advising on complicated transactions and issues. An expert in crisis and issues management, change communications, C-Suite advisory and stakeholder engagement, she has led crisis, internal, external and brand-building campaigns for many global corporations.  She was the former APAC CEO of Weber Shandwick, before founding her own firm, which she sold in 2013 and bought back in late 2019.

She is a board member of PRHK, a former board member of IABC HK and sat on IABC's International Advisory Committee. She is a regular judge of PR Awards and her work has won numerous awards. She is a guest lecturer to MBA and EMBA students on crisis and communications and is a non-executive board member of two Hong Kong-based charities.

Areas of expertise: advocacy, asset management, branding, crisis and issues management, financial services, fintech, healthcare, internal communications and change management, investor relations, professional services, public affairs, stakeholder engagement, technology


Kelly Johnston

COO and General Manager,
Southeast Asia

Kelly specialises in advising clients in complex and highly-regulated industries on strategic communications challenges and issues. She has more than 16 years’ experience in communications across a range of corporate, financial and consumer sectors in Asia Pacific and the United Kingdom.

Prior to Sandpiper, she held senior roles with agencies Baldwin Boyle Shand in Singapore, and PPR in Australia. Kelly has also worked in-house for Emirates Airline; energy company Ausgrid; and food and beverage multinational, Lion, managing corporate and public affairs. She started her career as a journalist for Radio New Zealand before working for Bell Pottinger in London. She is the recipient of multiple Asia Pacific industry awards for her client work and is a Board Member for PRCA Southeast Asia. Kelly is certified in investor relations through the Investor Relations Society (UK), and a qualified Global Reporting Initiative (GRI) auditor for sustainability reporting.

Areas of expertise: agriculture, asset management, consumer brands, crisis and issues communications, energy and environment, financial services, internal communications and change management, research & insights, sports marketing, trade associations, travel and tourism, and technology.


Natalie Siu

General Manager,
Hong Kong

Natalie has over 17 years of experience in journalism, corporate communications, and reputation management.

Her experience spans a range of industries, including advising global and regional financial services, professional services and technology companies. She has hands-on experience in counselling firms on issues and event-driven situations. She is also a specialist in the legal sector, advising international and local law firms on strategic profile-raising and thought leadership campaigns.

Prior to joining Sandpiper, Natalie held senior roles with global communications consulting firms as well as in-house roles at AIA Group and Zurich Insurance. She began her career as a documentary journalist with Radio Television Hong Kong. She is a trilingual speaker fluent in English, Cantonese and Mandarin with a good command of Taiwanese.

Areas of expertise: insurance, wealth management, legal services, financial services, professional services, corporate reputation management, financial communications, stakeholder engagement, crisis and issues management, media training, content strategy


Ben Evetts

Director

Ben is a corporate communications specialist, with more than 20 years’ experience spanning Asia Pacific, Europe and the Middle East. Ben has advised some of the world’s largest organisations from telecommunications to petrochemicals, and from financial services to national governments, as well helped launch a number of start-ups that have changed the way we live our lives today.

Areas of expertise: analyst relations, b2b communications, consumer engagement, crisis and issues communications, employee engagement, executive training, financial communications, and public affairs and regulatory affairs.


Judith Bence

Director

Judith specialises in managing global and national stakeholder communications programmes for blue-chip clients in the financial services, banking, corporate and fintech sectors. With extensive international experience as a senior communications practitioner, her current areas of focus are financial and business communications, investor relations, brand reputation and employee communications. She previously led Hill & Knowlton’s financial practice in Hong Kong, advising clients throughout Asia on corporate and transactional PR.

Areas of expertise: aviation, asset management, brand reputation, change management, crisis and issues management, employee engagement, environment, financial services, fintech, government relations, insurance, investor relations, manufacturing, professional services, property, travel and tourism, technology.


Sarada Chellam

Director

Sarada specialises in brand and health communications and provides strategic counsel for clients working across a range of industries from healthcare to travel and hospitality. She has more than 15 years’ experience as a PR practitioner and journalist and was previously Senior Vice President with global PR firm Ketchum in Singapore for almost 10 years. Her experience includes work with hotels, airlines, airports, and consumer brands. Sarada regularly conducts media and crisis training programmes with clients across the region. She began her career as a broadcast journalist with Bloomberg TV in Kuala Lumpur, Malaysia.

Areas of expertise: aviation, healthcare, hospitality, professional associations, property/real estate, NGOs, sustainability, and travel and tourism.


Philip Channon

FCA, Senior Advisor

A seasoned finance and operations professional, Phil has spent 30 years in Asia working with international communications networks overseeing operations across Asia, Europe and Africa.

Phil has extensive experience growing profitable communications consultancies and managing multi-market businesses to maximise operational efficiencies and build cost efficient structures. This includes 17 years as Regional Chief Financial Officer, Asia Pacific, Middle East and Africa with the world’s largest public relations firm, Edelman, where he helped grow the region’s fee income more than 18-fold during his tenure with the firm, and as Chief Operating Officer, International for the world’s second largest independent marketing and communications agency WE Communications, overseeing operations for 12 offices across 8 markets.

He has managed more than 20 agency mergers and acquisitions during his career in markets as diverse as Australia, China, India, South Africa and the United Kingdom.


Rasheed Abu Bakar

Associate Director

Rasheed Abu Bakar is an Associate Director based in Sandpiper’s office in Singapore. He has over a decade of experience in developing and managing communications programs for clients across the Asia Pacific region.

Prior to joining Sandpiper, Rasheed spent eight years at a multinational agency spearheading their footprint in Asia, specifically in Indonesia and Singapore, helping companies navigate through the intricate and highly nuanced region. He has provided high-value strategic communications, public relations and public affairs counsel, and crisis communications to companies like Google, PayPal, Neste, Lockheed Martin, MARS, and The Roundtable on Sustainable Palm Oil.

In the course of his 13-year career in the industry, Rasheed has also worked with various companies on restructuring and rebranding projects, government relations, and stakeholder communications and outreach.

Areas of expertise: Consumer and Enterprise Technology, Aviation, Sustainability, Energy


Elizabeth Chu

Associate Director

Elizabeth has more than 10 years’ experience in the communications industry in Singapore, Hong Kong, and China, advising clients primarily across the financial and professional services sectors. She specialises in corporate reputation management, content development, media and stakeholder engagement, as well as issues preparedness and management. Prior to joining Sandpiper, Elizabeth was leading professional and financial services portfolios at other firms, working with global and regional insurers, asset management firms, management consultancies, law firms, investment and private banks, media organisations, education providers, start-ups, and property developers.

Areas of expertise: content development, corporate communications, crisis and issues management, ESG, financial services and professional services, media training.


Saskia Kendall

Associate Director – Health

Saskia is a health communications and engagement specialist. She provides strategic counsel and an integrated approach, working across media, advocacy, policy, and social media.  She has a deep understanding of issues faced by the healthcare sector and has worked with some of the world’s largest healthcare companies. Before joining Sandpiper, she was head of press and public affairs at a leading and influential healthcare think tank, The King’s Fund. She was involved with policy areas such as healthcare finance, innovation, health systems, models of care, integrated care, public opinions and satisfaction with services, patient engagement and quality of care.

Areas of expertise: bioscience, education, government engagement, health, life sciences, market access, NGOs, professional associations, science and data analytics and sustainability.


Jean Angus

Account Director

A well-rounded communicator with 20 years of experience across marketing, journalism and PR, Jean has spent the past 12 years specialising in health communication in consultancy and in-house roles.

Prior to joining Sandpiper, she was head of corporate communications at the National Dental Centre Singapore, where she oversaw media relations, issues and crisis management, patient education, social media engagement, and internal communications.

She has advised clients from the public health, pharmaceutical and bioscience sectors, delivering diverse projects including the Asia-Pacific launch of the world’s first dengue vaccine and the unveiling of Singapore’s Healthy Living Master Plan and Food Strategy.

Areas of expertise: Corporate communications, content development, government engagement, health promotion, patient education, policy development, public health, research communications, social media engagement, internal communications and employee engagement, issues and crisis management.


Jenny Jackson

Associate Director

Jenny has spent more than a decade working in healthcare communications and research. She has developed multi-channel programmes for global, blue chip pharmaceutical and medical device clients including Bristol Myers Squibb, Gilead, GSK, Janssen R&D, Johnson & Johnson Medical Devices, Novartis, MSD, Philips Healthcare and Stryker.

Her work has included internal communications to drive cultural change, employer branding to support talent acquisition, and stakeholder engagement to build brand engagement.

She has an excellent understanding of multiple healthcare, regulatory and compliance environments having worked with client teams in Asia Pacific, the Middle East, Europe and the US; and has led projects across a number of disease areas to build awareness and support for patient communities.

She has worked on multiple therapeutic areas including oncology, autoimmune disease, rare diseases, general surgery, women’s health, HIV and hepatitis.

Areas of expertise: disease awareness, patient advocacy, market research, stakeholder engagement, crisis management, messaging, branding, social media, digital, internal communications.


Anu Noto-Menon

Digital and Content Strategist

An experienced digital and content marketer, Anu works with Sandpiper’s clients across Asia Pacific to provide expert counsel in digital, social, and content strategies and campaigns as well as online reputation management.

Prior to joining Sandpiper, Anu was Regional Digital Marketing Manager for global food company, Kerry Foods, for APMEA, leading integrated brand campaigns across Asia Pacific, the Middle East and Africa. She has also held senior B2B and B2C marketing roles for financial data and AI company, FinQuest; LinkedIn marketing company, Black Marketing; and digital media trading platform, Brandscreen. Through her previous work with DMG media as a content marketer she has extensive knowledge and connections across the marketing and advertising technology sector in Asia Pacific.

Her forte is helping organisations to execute strategic and scalable integrated digital marketing plans both at pan-regional and local levels to drive business objectives such as establishing digital transformation roadmaps and building a strong brand identity.

Areas of expertise: Digital marketing, content strategy, social media, online reputation, SEO, digital asset development, project management.


Miguel Bernas

Senior Consultant – Digital

Miguel works as a senior digital and content strategy consultant for Sandpiper’s clients across Asia Pacific. With 30 years’ experience in the media and marketing industries, including two decades focused on digital media, he has an intimate understanding of the region’s digital and social media landscape.

A proven business transformation and change leader, he has led marketing, digital, and communications teams across Asia Pacific for global brands, including PayPal, Mediacorp, Nokia, Singtel, Virgin Mobile, Yahoo!, MTV and CNBC.

His passion for content and storytelling enables him to develop marketing and communications strategies that can build brands, attract audiences and transform company cultures.

Areas of expertise: Digital marketing, content strategy, social media, brand story-telling, online reputation, SEO, digital asset development, project management.


James CP Wong

Account Director

James advises Sandpiper’s private and listed companies in the technology, financial, insurance and professional services sectors. He has deep, local intelligence about Hong Kong SAR which proves valuable to all his clients. James has more than 12 years’ experience as a public relations professional with expertise in a wide range of fields, including fintech, public affairs, technology, consumer, property, and financial institutions, as well as running IPOs. He is also skilled in digital and social media.

Areas of expertise: crisis management, event planning, IT communications, investor relations and IPO Communications, local intelligence, and media relations.


Lisa Fong

Account Director

Lisa specialises in strategic communications, reputation management and digital strategies, helping companies to solve challenges and optimise their traditional and digital presence. She advises Sandpiper’s private and listed companies in the professional services, insurance, health, wealth management, real estate and legal sectors.

Prior to Sandpiper, Lisa held roles at agencies Finsbury, Teneo and Ryan Communication. Her work includes brand repositioning, reputation management, rebranding, deals communications for global investment banks, asset managers, technology firms, hedge funds, fintech firms, legal and real estate clients, among others.

Areas of expertise: corporate communications, content development, stakeholder engagement, crisis and issues management, media relations, financial services, technology, fintech, professional services, wealth management, NGOs.


Emily Siu

Account Director

Emily has over seven years of experience in the communications industry, practicing both corporate and financial communications advisory work in the financial services, professional services, and technology sectors - providing counsel to clients on how to protect and/or promote their corporate reputation. Before joining Sandpiper, Emily was a Director at FTI Consulting based in Hong Kong. She is experienced in crisis and issues management as well as special situations projects involving multi-stakeholder communications, including cross-border M&A, shareholder activism/dispute, corporate restructuring and downsizing as well as c-suite personnel departures and appointments. She was born and raised in Hong Kong, and having studied in Australia and Canada, she is fluent in English and is also proficient in Cantonese/Mandarin.​

Areas of expertise: Asset management, wealth management, private equity, legal services, professional services, corporate reputation management, financial communications, stakeholder engagement, crisis and issues management, media relations, media training and content strategy


Suri Cheng

Account Director

Suri is an Account Director with Sandpiper based in Shanghai. She specialises in financial services, financial transactions, and technology and has advised clients in these areas across both China and regionally in Asia Pacific.

Prior to Sandpiper, Suri worked for close to a decade with international agencies Edelman, Ogilvy and WE Communications. Her clients have included some of China’s biggest corporations including China Construction Bank (Investor Relations, Capital Market Analysis & PR), China Jianyin Investment Group and Doublestar (M&A), ZTE Mobile Devices, and Tencent, as well as international companies such as PayPal(M&A), Two Sigma, Fisher Investment, Fidelity International, Societe Generale Group, HSBC, DLA Piper, Clifford Chance, HP, Intel, Tellurian, Bloomberg, Etihad, and Monsanto.

Suri graduated from the University of International Business and Economics with a masters in public management.

Areas of expertise: financial services, financial communications, technology, corporate communications, crisis and issues communications, M&A.


Jackson Au

Senior Account Manager

Jackson is a Senior Account Manager with Sandpiper based in Singapore. He advises regional and international companies on a wide array of corporate communications and financial issues in Singapore and across Southeast Asia. He has considerable experience in financial communications, corporate communications, M&A advisory, strategic corporate research and issues management across a range of sectors including financial services, technology and health. Prior to joining Sandpiper, he worked with specialist financial consultancy, Tulchan Communications, and has also been an audit executive in Singapore.

Areas of expertise: asset management, financial services, insurance, media, technology and telecommunications.


Samantha Siu

Senior Account Manager

Samantha is a corporate and public affairs specialist with 10 years' experience working in inhouse and consultancy communications roles in Hong Kong and Singapore.

Prior to joining Sandpiper, she led the public relations and social media strategy of a wellness tech start-up in Hong Kong and Singapore, focusing on digital content creation and audience engagement. She also held senior corporate communications roles for two of the largest public service providers in Hong Kong, acquiring a breadth of experience in media relations, public affairs, stakeholder engagement, as well as crisis and issues management.

Areas of expertise: corporate communications, public affairs, stakeholder engagement, crisis and issues management, transport, NGO, health, technology, sustainability.


Linette Ong

Account Manager

Linette specialises in corporate communications, investor relations and crisis management across a range of industries from financial and professional services, energy to hospitality. Prior to Sandpiper, she held various roles at Edelman and Klareco Communications (formerly known as Bell Pottinger) where she focused on reputation management, media engagement and content development for clients across the Asia Pacific region.

Areas of expertise: asset management, content development, corporate communications, crisis and issues management, energy, financial services, and public communications for government agencies.


Beatrice Hua

Account Manager

Beatrice is an Account Manager with Sandpiper based in Singapore. She has a background in brand and corporate communications across a range of industries including health, F&B, travel, hospitality, entertainment and the public sector.

Prior to Sandpiper, she held roles at agencies AKA Asia and Ketchum Singapore. Her work has included award-winning influencer campaigns as well as developing and delivering regional media relations and content strategies for clients to support their business objectives.

Areas of expertise: consumer and corporate communications, healthcare, crisis and issues management, employee engagement, influencer engagement.


Rosemary Lee

Account Manager

Based in Singapore, Rosemary specialises in corporate communications across multiple leading and listed technology, asset management and healthcare industry clients.

Prior to joining Sandpiper, she served as an account manager at other international agencies, Hume Brophy, Ruder Finn and Cohn & Wolfe, leading client planning and management work locally and regionally.

Areas of expertise: content development, corporate communications, financial services, e-commerce, healthcare, technology, and telecommunications.


Benjamin Cheng

Finance and Operations Manager

Benjamin is an accounting, operations and finance professional with more than seven years professional experience in financial reporting and advisory. Prior to joining Sandpiper, he was the Senior Manager for financial reporting for a non-bank financial institution. Prior to this he led the audit of various multinational corporations listed on the Stock Exchange of Hong Kong, the Bursa Malaysia, and Singapore Exchange during five years with Ernst & Young and KPMG.

With a passion for technology and innovation, Benjamin oversees the identification and implementation of new technologies for Sandpiper across the region to optimise business and client service efficiencies.

Benjamin holds a Bachelor of Business and Commerce Degree specialising in Accounting & Economics, Monash University, Australia. He is a Chartered Accountant of the Institute of Singapore Chartered Accountants (ISCA) and a member of CPA Australia.

Areas of expertise: Cloud accounting, robotic process automation, artificial intelligence, machine learning.