Emma Smith

CEO

Emma has spent over 25 years in Asia counselling clients across the region, defending and building the reputations of some of the world’s largest and most complex brands and advising on complicated transactions and issues. An expert in crisis and issues management, change communications, C-Suite advisory and stakeholder engagement, she has led crisis, internal, external and brand-building campaigns for many global corporations.  She was the former APAC CEO of Weber Shandwick, before founding her own firm, which she sold in 2013 and bought back in late 2019.

She is a board member of PRHK, a former board member of IABC HK and sat on IABC's International Advisory Committee. She is a regular judge of PR Awards and her work has won numerous awards. She is a guest lecturer to MBA and EMBA students on crisis and communications and is a non-executive board member of two Hong Kong-based charities.

Areas of expertise: advocacy, asset management, branding, crisis and issues management, financial services, fintech, healthcare, internal communications and change management, investor relations, professional services, public affairs, stakeholder engagement, technology.


Kelly Johnston

COO and General Manager,
Southeast Asia

Kelly specialises in advising clients in complex and highly-regulated industries on strategic communications challenges and issues. She has more than 16 years’ experience in communications across a range of corporate, financial and consumer sectors in Asia Pacific and the United Kingdom.

Prior to Sandpiper, she held senior roles with agencies Baldwin Boyle Shand in Singapore, and PPR in Australia. Kelly has also worked in-house for Emirates Airline; energy company Ausgrid; and food and beverage multinational, Lion, managing corporate and public affairs. She started her career as a journalist for Radio New Zealand before working for Bell Pottinger in London. She is the recipient of multiple Asia Pacific industry awards for her client work and is a Board Member for PRCA Southeast Asia. Kelly is certified in investor relations through the Investor Relations Society (UK), and a qualified Global Reporting Initiative (GRI) auditor for sustainability reporting.

Areas of expertise: agriculture, asset management, consumer brands, crisis and issues communications, energy and environment, financial services, internal communications and change management, research & insights, sports marketing, trade associations, travel and tourism, and technology.


Natalie Siu

General Manager,
Hong Kong

Natalie has over 17 years of experience in journalism, corporate communications, and reputation management.

Her experience spans a range of industries, including advising global and regional financial services, professional services and technology companies. She has hands-on experience in counselling firms on issues and event-driven situations. She is also a specialist in the legal sector, advising international and local law firms on strategic profile-raising and thought leadership campaigns.

Prior to joining Sandpiper, Natalie held senior roles with global communications consulting firms as well as in-house roles at AIA Group and Zurich Insurance. She began her career as a documentary journalist with Radio Television Hong Kong. She is a trilingual speaker fluent in English, Cantonese and Mandarin with a good command of Taiwanese.

Areas of expertise: insurance, wealth management, legal services, financial services, professional services, corporate reputation management, financial communications, stakeholder engagement, crisis and issues management, media training, content strategy


Sarada Chellam

General Manager,
Singapore

Sarada specialises in brand and health communications and provides strategic counsel for clients working across a range of industries from healthcare to travel and hospitality. She has more than 15 years’ experience as a PR practitioner and journalist and was previously Senior Vice President with global PR firm Ketchum in Singapore for almost 10 years. Her experience includes work with hotels, airlines, airports, and consumer brands. Sarada regularly conducts media and crisis training programmes with clients across the region. She began her career as a broadcast journalist with Bloomberg TV in Kuala Lumpur, Malaysia.

Areas of expertise: aviation, healthcare, hospitality, professional associations, property/real estate, NGOs, sustainability, and travel and tourism.


Philip Channon

CFO

A seasoned finance and operations professional, Phil has spent 30 years in Asia working with international communications networks overseeing operations across Asia, Europe and Africa.

Phil has extensive experience growing profitable communications consultancies and managing multi-market businesses to maximise operational efficiencies and build cost efficient structures. This includes 17 years as Regional Chief Financial Officer, Asia Pacific, Middle East and Africa with the world’s largest public relations firm, Edelman, where he helped grow the region’s fee income more than 18-fold during his tenure with the firm, and as Chief Operating Officer, International for the world’s second largest independent marketing and communications agency WE Communications, overseeing operations for 12 offices across 8 markets.

He has managed more than 20 agency mergers and acquisitions during his career in markets as diverse as Australia, China, India, South Africa and the United Kingdom.


Elizabeth Chu

Deputy General Manager,
Singapore

Elizabeth has more than 10 years’ experience in the communications industry in Singapore, Hong Kong, and China, advising clients primarily across the financial and professional services sectors. She specialises in corporate reputation management, content development, media and stakeholder engagement, as well as issues preparedness and management. Prior to joining Sandpiper, Elizabeth was leading professional and financial services portfolios at other firms, working with global and regional insurers, asset management firms, management consultancies, law firms, investment and private banks, media organisations, education providers, start-ups, and property developers.

Areas of expertise: content development, corporate communications, crisis and issues management, ESG, financial services and professional services, media training.


Genevieve Chow

Director

Genevieve has over 15 years of experience advising multi-national companies and government agencies across the technology, telecommunication, media and tourism sectors. She provides strategic counsel to clients on managing their corporate reputation and developing multi-faceted public relations programmes to support their sustainable business goals.

She previously held senior roles at a global public relations agency where she led teams responsible for some of the firm’s key clients in Hong Kong and Singapore. Genevieve has devised and implemented successful media relations, stakeholder outreach, community engagement, executive communications, thought leadership, issues and crisis communications programmes for clients such as Foxconn, Huawei, Telenor, SAP, Singapore Prison Service and Singapore Tourism Board.

Areas of expertise: information and communications technology, corporate reputation, issues and crisis management, government communications, stakeholder engagement.


Kim Spear

Director

Kim has advised Asian and international clients on communications campaigns in the region for nearly 20 years across a range of complex situations including M&A, issues and crisis, leadership transitions, corporate restructuring and stakeholder engagement.

Prior to joining Sandpiper, Kim worked in senior roles in Beijing, Singapore and Bangkok before moving to Hong Kong in 2014 where she spent seven years with a multinational public relations agency serving clients in the financial and professional services sectors – bringing their communications strategies to life and helping them navigate the complexities of the region.

Her experience includes advising AXA Insurance on the full acquisition of its Chinese partner, advising a HNW insurance broker through its management buyout and new brand rebuild, creating award winning thought leadership for AIG, managing the reputation of a large, private equity firm through several highly contentious portfolio company issues and C-suite narrative communications for Fortune 500 companies.

In the course of her career, Kim has media trained numerous executives in the region and provided public affairs counsel, rebranding strategies, stakeholder communications and outreach to clients such as: Alvarez & Marsal, AMP Capital, Bank of  America, Baring Private Equity Asia, Champion Petfoods, McDonald’s and Nokia Siemens Networks.

Areas of expertise: private equity, insurance, banking, M&A, corporate communications strategy, C-suite advisory, narrative creation, government relations, issues and crisis management, training.


Saskia Kendall

Director – Health

Saskia is a health communications and engagement specialist. She provides strategic counsel and an integrated approach, working across media, advocacy, policy, and social media.  She has a deep understanding of issues faced by the healthcare sector and has worked with some of the world’s largest healthcare companies. Before joining Sandpiper, she was head of press and public affairs at a leading and influential healthcare think tank, The King’s Fund. She was involved with policy areas such as healthcare finance, innovation, health systems, models of care, integrated care, public opinions and satisfaction with services, patient engagement and quality of care.

Areas of expertise: bioscience, education, government engagement, health, life sciences, market access, NGOs, professional associations, science and data analytics and sustainability.


Jenny Jackson

Associate Director

Jenny has spent more than a decade working in healthcare communications and research. She has developed multi-channel programmes for global, blue chip pharmaceutical and medical device clients including Bristol Myers Squibb, Gilead, GSK, Janssen R&D, Johnson & Johnson Medical Devices, Novartis, MSD, Philips Healthcare and Stryker.

Her work has included internal communications to drive cultural change, employer branding to support talent acquisition, and stakeholder engagement to build brand engagement.

She has an excellent understanding of multiple healthcare, regulatory and compliance environments having worked with client teams in Asia Pacific, the Middle East, Europe and the US; and has led projects across a number of disease areas to build awareness and support for patient communities.

She has worked on multiple therapeutic areas including oncology, autoimmune disease, rare diseases, general surgery, women’s health, HIV and hepatitis.

Areas of expertise: disease awareness, patient advocacy, market research, stakeholder engagement, crisis management, messaging, branding, social media, digital, internal communications.


Rasheed Abu Bakar

Associate Director

Rasheed Abu Bakar is an Associate Director based in Sandpiper’s office in Singapore. He has over a decade of experience in developing and managing communications programs for clients across the Asia Pacific region.

Prior to joining Sandpiper, Rasheed spent eight years at a multinational agency spearheading their footprint in Asia, specifically in Indonesia and Singapore, helping companies navigate through the intricate and highly nuanced region. He has provided high-value strategic communications, public relations and public affairs counsel, and crisis communications to companies like Google, PayPal, Neste, Lockheed Martin, MARS, and The Roundtable on Sustainable Palm Oil.

In the course of his 13-year career in the industry, Rasheed has also worked with various companies on restructuring and rebranding projects, government relations, and stakeholder communications and outreach.

Areas of expertise: consumer and enterprise technology, aviation, sustainability, energy.


Jean Angus

Account Director

A well-rounded communicator with 20 years of experience across marketing, journalism and PR, Jean has spent the past 12 years specialising in health communication in consultancy and in-house roles.

Prior to joining Sandpiper, she was head of corporate communications at the National Dental Centre Singapore, where she oversaw media relations, issues and crisis management, patient education, social media engagement, and internal communications.

She has advised clients from the public health, pharmaceutical and bioscience sectors, delivering diverse projects including the Asia-Pacific launch of the world’s first dengue vaccine and the unveiling of Singapore’s Healthy Living Master Plan and Food Strategy.

Areas of expertise: Corporate communications, content development, government engagement, health promotion, patient education, policy development, public health, research communications, social media engagement, internal communications and employee engagement, issues and crisis management.


James CP Wong

Account Director

James advises Sandpiper’s private and listed companies in the technology, financial, insurance and professional services sectors. He has deep, local intelligence about Hong Kong SAR which proves valuable to all his clients. James has more than 12 years’ experience as a public relations professional with expertise in a wide range of fields, including fintech, public affairs, technology, consumer, property, and financial institutions, as well as running IPOs. He is also skilled in digital and social media.

Areas of expertise: crisis management, event planning, IT communications, investor relations and IPO Communications, local intelligence, and media relations.


Hetty Musfirah

Account Director

Hetty has more than 14 years of experience in the media and communications field, providing counsel in strategic messaging, content development, media relations, social media management and stakeholder engagement

Prior to joining Sandpiper, Hetty was in the public sector working with senior management and government leaders to promote economic growth and enhance Singapore's reputation as a competitive global business hub. Her experience includes spearheading communications and engagement strategies on trade issues in APAC and global markets, and with industry players from a diverse range of sectors including technology, health and energy. They include Google, Shopee, Becton Dickinson and DuPont. She led campaigns on safe management measures targetted at businesses amidst the COVID-19 pandemic, and has worked closely with Singapore's labour movement(NTUC), trade associations and NGOs on developing communication plans.

As a former senior journalist with Singapore’s largest content creator and national media network, Mediacorp, Hetty reported for its TV, radio and print news platforms, and brings with her years of experience in interviewing key opinion leaders, story-telling and in video production. She is a recipient of the prestigious UK Chevening scholarship.

Areas of expertise: Executive communications, media relations, content development, digital communications, stakeholder engagement, government relations, issues and crisis management.


Anu Noto-Menon

Digital and Content Strategist

An experienced digital and content marketer, Anu works with Sandpiper’s clients across Asia Pacific to provide expert counsel in digital, social, and content strategies and campaigns as well as online reputation management.

Prior to joining Sandpiper, Anu was Regional Digital Marketing Manager for global food company, Kerry Foods, for APMEA, leading integrated brand campaigns across Asia Pacific, the Middle East and Africa. She has also held senior B2B and B2C marketing roles for financial data and AI company, FinQuest; LinkedIn marketing company, Black Marketing; and digital media trading platform, Brandscreen. Through her previous work with DMG media as a content marketer she has extensive knowledge and connections across the marketing and advertising technology sector in Asia Pacific.

Her forte is helping organisations to execute strategic and scalable integrated digital marketing plans both at pan-regional and local levels to drive business objectives such as establishing digital transformation roadmaps and building a strong brand identity.

Areas of expertise: Digital marketing, content strategy, social media, online reputation, SEO, digital asset development, project management.


Miguel Bernas

Senior Consultant – Digital

Miguel works as a senior digital and content strategy consultant for Sandpiper’s clients across Asia Pacific. With 30 years’ experience in the media and marketing industries, including two decades focused on digital media, he has an intimate understanding of the region’s digital and social media landscape.

A proven business transformation and change leader, he has led marketing, digital, and communications teams across Asia Pacific for global brands, including PayPal, Mediacorp, Nokia, Singtel, Virgin Mobile, Yahoo!, MTV and CNBC.

His passion for content and storytelling enables him to develop marketing and communications strategies that can build brands, attract audiences and transform company cultures.

Areas of expertise: Digital marketing, content strategy, social media, brand story-telling, online reputation, SEO, digital asset development, project management.


Lisa Fong

Account Director

Lisa specialises in strategic communications, reputation management and digital strategies, helping companies to solve challenges and optimise their traditional and digital presence. She advises Sandpiper’s private and listed companies in the professional services, insurance, health, wealth management, real estate and legal sectors.

Prior to Sandpiper, Lisa held roles at agencies Finsbury, Teneo and Ryan Communication. Her work includes brand repositioning, reputation management, rebranding, deals communications for global investment banks, asset managers, technology firms, hedge funds, fintech firms, legal and real estate clients, among others.

Areas of expertise: corporate communications, content development, stakeholder engagement, crisis and issues management, media relations, financial services, technology, fintech, professional services, wealth management, NGOs.


Suri Cheng

Account Director

Suri is an Account Director with Sandpiper based in Shanghai. She specialises in financial services, financial transactions, and technology and has advised clients in these areas across both China and regionally in Asia Pacific.

Prior to Sandpiper, Suri worked for close to a decade with international agencies Edelman, Ogilvy and WE Communications. Her clients have included some of China’s biggest corporations including China Construction Bank (Investor Relations, Capital Market Analysis & PR), China Jianyin Investment Group and Doublestar (M&A), ZTE Mobile Devices, and Tencent, as well as international companies such as PayPal(M&A), Two Sigma, Fisher Investment, Fidelity International, Societe Generale Group, HSBC, DLA Piper, Clifford Chance, HP, Intel, Tellurian, Bloomberg, Etihad, and Monsanto.

Suri graduated from the University of International Business and Economics with a masters in public management.

Areas of expertise: financial services, financial communications, technology, corporate communications, crisis and issues communications, M&A.


Jackson Au

Senior Account Manager

Jackson is a Senior Account Manager with Sandpiper based in Singapore. He advises regional and international companies on a wide array of corporate communications and financial issues in Singapore and across Southeast Asia. He has considerable experience in financial communications, corporate communications, M&A advisory, strategic corporate research and issues management across a range of sectors including financial services, technology and health. Prior to joining Sandpiper, he worked with specialist financial consultancy, Tulchan Communications, and has also been an audit executive in Singapore.

Areas of expertise: asset management, financial services, insurance, media, technology and telecommunications.


Linette Ong

Senior Account Manager

Linette specialises in corporate communications, investor relations and crisis management across a range of industries from financial and professional services, energy to hospitality. Prior to Sandpiper, she held various roles at Edelman and Klareco Communications (formerly known as Bell Pottinger) where she focused on reputation management, media engagement and content development for clients across the Asia Pacific region.

Areas of expertise: asset management, content development, corporate communications, crisis and issues management, energy, financial services, and public communications for government agencies.


Samantha Siu

Senior Account Manager

Samantha is a corporate and public affairs specialist with 10 years' experience working in inhouse and consultancy communications roles in Hong Kong and Singapore.

Prior to joining Sandpiper, she led the public relations and social media strategy of a wellness tech start-up in Hong Kong and Singapore, focusing on digital content creation and audience engagement. She also held senior corporate communications roles for two of the largest public service providers in Hong Kong, acquiring a breadth of experience in media relations, public affairs, stakeholder engagement, as well as crisis and issues management.

Areas of expertise: corporate communications, public affairs, stakeholder engagement, crisis and issues management, transport, NGO, health, technology, sustainability.


Beatrice Hua

Account Manager

Beatrice is an Account Manager with Sandpiper based in Singapore. She has a background in brand and corporate communications across a range of industries including health, F&B, travel, hospitality, entertainment and the public sector.

Prior to Sandpiper, she held roles at agencies AKA Asia and Ketchum Singapore. Her work has included award-winning influencer campaigns as well as developing and delivering regional media relations and content strategies for clients to support their business objectives.

Areas of expertise: consumer and corporate communications, healthcare, crisis and issues management, employee engagement, influencer engagement.


Elizabeth Lui

Account Manager

Liz is experienced in brand and corporate communications and has worked with a number of global, blue chip healthcare companies and NGOs.

She currently develops content and media relations strategies for Cigna Insurance and Zuellig Pharma, targeting their stakeholders in Asia Pacific and beyond.

Prior to joining Sandpiper, she served at Weber Shandwick where she supported multi-channel communications campaigns, stakeholder outreach, global webinars, executive training and more.

Areas of expertise: content development, internal communications, corporate communications, events management, executive training, healthcare.


Fraser Li

Account Manager

Fraser has a wealth of international experience across the technology as well as other corporate sectors. He is especially good at delivering excellent content based on his experience in being a journalist for more than seven years. He is trilingual in English, Cantonese and Mandarin.

Fraser is responsible for content development, media relations, digital and social communications, strategic planning and coordinating the day-to-day activities for clients across diverse sectors.​

Prior to Sandpiper, Fraser worked as a Senior Reporter at the Hong Kong Economic Times for 6 years. During the time in the Hong Kong Economic Times, he covered the global technology giant's news like Google, Microsoft, Amazon Web Services, Facebook, IBM, Samsung ,Apple, Huawei, ,Tencent, Alibaba, Cisco, Tesla, Oracle, as well as wide range of international corporate news, e.g. Workday, Deloitte, EY, PwC, Zoom, Food Panda, SK telecom, Equinix, etc. He have also worked at iMoney Magazine and PCMarket Magazine.

Areas of expertise: enterprise technology, fintech, content development.


Iris Ng

Account Manager

Iris has a strong background in traditional and digital content strategies for clients across professional and financial services, hospitality and government sectors.

Prior to joining Sandpiper, she was with Ogilvy Singapore where she focused on media engagement and reputation management which involved the use of traditional PR and digital tools such as Facebook advertising to achieve meaningful outcomes for her clients.

Areas of expertise: content development, corporate communications, digital media, financial services, media relations, professional services, reputation management, social media.


Rosemary Lee

Account Manager

Based in Singapore, Rosemary specialises in corporate communications across multiple leading and listed technology, asset management and healthcare industry clients.

Prior to joining Sandpiper, she served as an account manager at other international agencies, Hume Brophy, Ruder Finn and Cohn & Wolfe, leading client planning and management work locally and regionally.

Areas of expertise: content development, corporate communications, financial services, e-commerce, healthcare, technology, and telecommunications.


Benjamin Cheng

Finance and Operations Manager

Benjamin is an accounting, operations and finance professional with more than seven years professional experience in financial reporting and advisory. Prior to joining Sandpiper, he was the Senior Manager for financial reporting for a non-bank financial institution. Prior to this he led the audit of various multinational corporations listed on the Stock Exchange of Hong Kong, the Bursa Malaysia, and Singapore Exchange during five years with Ernst & Young and KPMG.

With a passion for technology and innovation, Benjamin oversees the identification and implementation of new technologies for Sandpiper across the region to optimise business and client service efficiencies.

Benjamin holds a Bachelor of Business and Commerce Degree specialising in Accounting & Economics, Monash University, Australia. He is a Chartered Accountant of the Institute of Singapore Chartered Accountants (ISCA) and a member of CPA Australia.

Areas of expertise: Cloud accounting, robotic process automation, artificial intelligence, machine learning.


Fredrik Dittlau

Creative Director

A dynamic and highly creative Creative Director based in Singapore since 2012. Originally from Sweden and with extensive experience working with high-profile publishers and agencies in London and Dubai, Fred’s work has been recognised with 20 international design awards.

His creative approach to digital and print projects is to deliver groundbreaking, audience-focused design at the heart of everything. He began his career as a journalist and layout artist for a leading newspaper in Stockholm before relocating to London to work for the Financial Times. In 2001 he moved to Dubai where he was responsible for more than 15 monthly consumer magazines as well as a book division.

In 2012, Fredrik arrived in Singapore where he joined a content agency as creative lead, responsible for design, photography and video, working across 360 marketing campaigns, print, web, mobile, and social media.

His portfolio includes a broad range of clients, including Singapore Tourism Board, Qatar Foundation, Electrolux, Taiwan Tourism Bureau, Audi, Citroen, Hong Kong Tourism Board, IKEA, Emirates Airlines, SingPost, SingTel and Economic Development Board of Singapore, among others.

Areas of expertise: conceptual design, content marketing, creative direction, infographics, website conceptualisation.


Natalia Natinoh

Regional HR Business Partner

Natalia is the Regional HR Business Partner based in Sandpiper’s office in Singapore. She has extensive experience across the full spectrum of HR functions covering the end-to-end life cycle of an employee in multinational organisations.

Prior to joining Sandpiper, Natalia was in the creative industry and worked for a corporate services company. In both roles, Natalia was the first HR business partner and took charge of the HR department being the only sole contributor in the function. She was part of the management team which was involved in the rebranding and global alignment, working with different HR teams in implementing processes for the future of Talent Management globally.

Throughout her career in the industry, Natalia has undertaken HR operational support, overseeing and managing HR operations and at the same time working with the global HR team to create, design and implement global initiatives for Asia.

Areas of expertise: learning & development, onboarding, performance management, talent management, talent experience, talent acquisition