Emma Smith


Emma has spent over 25 years in Asia counselling clients across the region, defending and building the reputations of some of the world’s largest and most complex brands and advising on complicated transactions and issues. An expert in crisis and issues management, change communications, C-Suite advisory and stakeholder engagement, she has led crisis, internal, external and brand-building campaigns for many global corporations.  She was the former APAC CEO of Weber Shandwick, before founding her own firm, which she sold in 2013 and bought back in late 2019.

She is a board member of PRHK, a former board member of IABC HK and sat on IABC's International Advisory Committee. She is a regular judge of PR Awards and her work has won numerous awards. She is a guest lecturer to MBA and EMBA students on crisis and communications and is a non-executive board member of two Hong Kong-based charities.

Areas of expertise: advocacy, asset management, branding, crisis and issues management, financial services, fintech, healthcare, internal communications and change management, investor relations, professional services, public affairs, stakeholder engagement, technology.

Kelly Johnston

COO and General Manager,
Southeast Asia

Kelly specialises in advising clients in complex and highly-regulated industries on strategic communications challenges and issues. She has more than 16 years’ experience in communications across a range of corporate, financial and consumer sectors in Asia Pacific and the United Kingdom.

Prior to Sandpiper, she held senior roles with agencies Baldwin Boyle Shand in Singapore, and PPR in Australia. Kelly has also worked in-house for Emirates Airline; energy company Ausgrid; and food and beverage multinational, Lion, managing corporate and public affairs. She started her career as a journalist for Radio New Zealand before working for Bell Pottinger in London. She is the recipient of multiple Asia Pacific industry awards for her client work and is a Board Member for PRCA Southeast Asia. Kelly is certified in investor relations through the Investor Relations Society (UK), and a qualified Global Reporting Initiative (GRI) auditor for sustainability reporting.

Areas of expertise: agriculture, asset management, consumer brands, crisis and issues communications, energy and environment, financial services, internal communications and change management, research & insights, sports marketing, trade associations, travel and tourism, and technology.

Natalie Siu

General Manager,
Hong Kong

Natalie has over 17 years of experience in journalism, corporate communications, and reputation management.

Her experience spans a range of industries, including advising global and regional financial services, professional services and technology companies. She has hands-on experience in counselling firms on issues and event-driven situations. She is also a specialist in the legal sector, advising international and local law firms on strategic profile-raising and thought leadership campaigns.

Prior to joining Sandpiper, Natalie held senior roles with global communications consulting firms as well as in-house roles at AIA Group and Zurich Insurance. She began her career as a documentary journalist with Radio Television Hong Kong. She is a trilingual speaker fluent in English, Cantonese and Mandarin with a good command of Taiwanese.

Areas of expertise: insurance, wealth management, legal services, financial services, professional services, corporate reputation management, financial communications, stakeholder engagement, crisis and issues management, media training, content strategy

Sarada Chellam

General Manager,

Sarada specialises in brand and health communications and provides strategic counsel for clients working across a range of industries from healthcare to travel and hospitality. She has more than 15 years’ experience as a PR practitioner and journalist and was previously Senior Vice President with global PR firm Ketchum in Singapore for almost 10 years. Her experience includes work with hotels, airlines, airports, and consumer brands. Sarada regularly conducts media and crisis training programmes with clients across the region. She began her career as a broadcast journalist with Bloomberg TV in Kuala Lumpur, Malaysia.

Areas of expertise: aviation, healthcare, hospitality, professional associations, property/real estate, NGOs, sustainability, and travel and tourism.

John Russell

Managing Director, China

John has over 30 years of international public affairs and strategic communications experience in various parts of the world. He has been in China for 15 years.

Formerly in a regional role at Weber Shandwick, John has built formidable teams working on reputation and advocacy campaigns, public affairs, business development, and crisis and issue management.​

John is a member of the multinational business advisory committee of APEC China Business Council and on the advisory board of the China Business Leaders’ Forum, linked to the School of Management, Renmin University. Sandpiper North Head is strategic counsellor to the China Council for the Promotion of International Trade (CCCPIT) Shenzhen and the Global Times Business Leaders’ Forum. In 2008, he was adviser and trainer at the Japanese Ministry of Foreign Affairs in preparation for Japan’s chairmanship of the G8.

Before China, he was in Brussels as CEO of Weber Shandwick’s operations for six years and head of public affairs across Europe. For ten years from 1989, he was executive director at the American Chamber to the European Union in Brussels.

Philip Channon


A seasoned finance and operations professional, Phil has spent 30 years in Asia working with international communications networks overseeing operations across Asia, Europe and Africa.

Phil has extensive experience growing profitable communications consultancies and managing multi-market businesses to maximise operational efficiencies and build cost efficient structures. This includes 17 years as Regional Chief Financial Officer, Asia Pacific, Middle East and Africa with the world’s largest public relations firm, Edelman, where he helped grow the region’s fee income more than 18-fold during his tenure with the firm, and as Chief Operating Officer, International for the world’s second largest independent marketing and communications agency WE Communications, overseeing operations for 12 offices across 8 markets.

He has managed more than 20 agency mergers and acquisitions during his career in markets as diverse as Australia, China, India, South Africa and the United Kingdom.

Elizabeth Chu

Deputy General Manager,

Elizabeth has more than 10 years’ experience in the communications industry in Singapore, Hong Kong, and China, advising clients primarily across the financial and professional services sectors. She specialises in corporate reputation management, content development, media and stakeholder engagement, as well as issues preparedness and management. Prior to joining Sandpiper, Elizabeth was leading professional and financial services portfolios at other firms, working with global and regional insurers, asset management firms, management consultancies, law firms, investment and private banks, media organisations, education providers, start-ups, and property developers.

Areas of expertise: content development, corporate communications, crisis and issues management, ESG, financial services and professional services, media training.

Robert Magyar

Senior Executive Director, China

With two decades of experience in government relations, public affairs, and public relations campaigns across the globe, Robert is an experienced advisor and effective project manager.

In the past 12 years, while managing Sandpiper North Head, he has been supervising issue campaigns across Asia, focusing on topics such as sustainability, rural development, and poverty alleviation. He also leads the life sciences team at North Head, including work conducted for the pharmaceutical industry, medical device makers, hospital management groups, and insurance companies in China.

Prior to Sandpiper North Head, Robert worked as vice president in the corporate communications and public affairs practices of Weber Shandwick in Tokyo for five years and in Beijing for two years.

Robert is a native of Hungary, speaks English, Japanese, French, and Hungarian, and is learning Mandarin. He holds degrees from Hitotsubashi University in Tokyo, Japan and Georgetown University in Washington DC, USA. He is also the author of the chapter: “Public Affairs in China: At a Crossroads?” in the book “Public Affairs: A Global Perspective” published in 2016.

Ed Brewster


Ed most recently worked in-house at Huawei UK from 2011 until end 2020, where he held several roles including Director of Communications managing all media relations for the UK. Subsequently he was promoted to managing the corporate affairs for the UK business including government relations, public policy and media relations. In this role he also joined the senior management team. In 2019 he took on a new position leading one of the three international media hubs for Huawei Group globally and led the team responsible for the company's relationship with international media. He has visited China over 30 times including a two-month secondment to Shenzhen.

Prior to Huawei he was Group Head of Media Relations at Prudential plc for 3 years, where he led the team responsible for the company’s financial media and listed communications. Previously he was the first Head of Media for Three, the Hutchison Whampoa mobile business. He started his career at Brunswick in London before joining Hutchison, which was one of his clients.

Areas of expertise: media, crisis and issues communications, financial services, insurance, technology, internal communications and change management, investor relations, reputation management and public affairs.

Emma Huang


Emma Huang is a Director based in Sandpiper’s Beijing office. As a seasoned corporate communications professional, Emma specialises in corporate communications, financial communications, reputation management, media relations, crisis and issues management, and brand positioning.

Prior to joining Sandpiper, Emma worked as the Director of Communications for NBA China where she was responsible for C-Suite communications, crisis management, marketing partnership communication, and the organisations’ CSR activities. She has also worked for a number of international PR agencies in both China and Canada where she provided strategic counsel on external and internal communications to clients from various industries such as financial services, professional services, healthcare, education, food and retail.

Areas of expertise:financial services, CSR, healthcare, education, arts, consumer, food safety, energy.

Genevieve Chow


Genevieve has over 15 years of experience advising multi-national companies and government agencies across the technology, telecommunication, media and tourism sectors. She provides strategic counsel to clients on managing their corporate reputation and developing multi-faceted public relations programmes to support their sustainable business goals.

She previously held senior roles at a global public relations agency where she led teams responsible for some of the firm’s key clients in Hong Kong and Singapore. Genevieve has devised and implemented successful media relations, stakeholder outreach, community engagement, executive communications, thought leadership, issues and crisis communications programmes for clients such as Foxconn, Huawei, Telenor, SAP, Singapore Prison Service and Singapore Tourism Board.

Areas of expertise: information and communications technology, corporate reputation, issues and crisis management, government communications, stakeholder engagement.

Joyce Li

Director – Strategic Communications, China

Joyce Li has worked in branding, international relations, communications, integrated marketing, and public relations in China and USA for the past 15 years, serving both in-house and in agency roles.

At Sandpiper North Head, she is leading the strategic communications team and healthcare practice. With her extensive policy knowledge and hands on experience in strategic consulting and day-to-day public relations operations, including crisis management, Joyce has been a trusted advisor to many big brands, including Intel, Tencent, Swire, Pfizer, Merk, and Roche from a variety of industries.

Joyce had worked in Washington D.C. for ten years as a communication professional and policy analyst, leading a variety of international projects in media outlets and international NGOs. She has a double Master Degree from the University of Oregon, majoring in International Studies and Mass Communications, and a B.A from Peking University in China.

Kim Spear


Kim has advised Asian and international clients on communications campaigns in the region for nearly 20 years across a range of complex situations including M&A, issues and crisis, leadership transitions, corporate restructuring and stakeholder engagement.

Prior to joining Sandpiper, Kim worked in senior roles in Beijing, Singapore and Bangkok before moving to Hong Kong in 2014 where she spent seven years with a multinational public relations agency serving clients in the financial and professional services sectors – bringing their communications strategies to life and helping them navigate the complexities of the region.

Her experience includes advising AXA Insurance on the full acquisition of its Chinese partner, advising a HNW insurance broker through its management buyout and new brand rebuild, creating award winning thought leadership for AIG, managing the reputation of a large, private equity firm through several highly contentious portfolio company issues and C-suite narrative communications for Fortune 500 companies.

In the course of her career, Kim has media trained numerous executives in the region and provided public affairs counsel, rebranding strategies, stakeholder communications and outreach to clients such as: Alvarez & Marsal, AMP Capital, Bank of  America, Baring Private Equity Asia, Champion Petfoods, McDonald’s and Nokia Siemens Networks.

Areas of expertise: private equity, insurance, banking, M&A, corporate communications strategy, C-suite advisory, narrative creation, government relations, issues and crisis management, training.

Rasheed Abu Bakar


Rasheed Abu Bakar is a Director based in Sandpiper’s office in Singapore. He has over a decade of experience in developing and managing communications programs for clients across the Asia Pacific region.

Prior to joining Sandpiper, Rasheed spent eight years at a multinational agency spearheading their footprint in Asia, specifically in Indonesia and Singapore, helping companies navigate through the intricate and highly nuanced region. He has provided high-value strategic communications, public relations and public affairs counsel, and crisis communications to companies like Google, PayPal, Neste, Lockheed Martin, MARS, and The Roundtable on Sustainable Palm Oil.

In the course of his 13-year career in the industry, Rasheed has also worked with various companies on restructuring and rebranding projects, government relations, and stakeholder communications and outreach.

Areas of expertise: consumer and enterprise technology, aviation, sustainability, energy.

Saskia Kendall

Director – Health

Saskia is a health communications and engagement specialist. She provides strategic counsel and an integrated approach, working across media, advocacy, policy, and social media.  She has a deep understanding of issues faced by the healthcare sector and has worked with some of the world’s largest healthcare companies. Before joining Sandpiper, she was head of press and public affairs at a leading and influential healthcare think tank, The King’s Fund. She was involved with policy areas such as healthcare finance, innovation, health systems, models of care, integrated care, public opinions and satisfaction with services, patient engagement and quality of care.

Areas of expertise: bioscience, education, government engagement, health, life sciences, market access, NGOs, professional associations, science and data analytics and sustainability.

Serena Cui

Director – Public Affairs

Serena has 15 years’ corporate communication and public affairs experience in China. She has spent most of her consultancy career with global agencies such as Weber Shandwick, Edelman, and APCO. Before moving back to China in 2009, Serena started her career in New York, working in the banking sector and shifted to the World Bank Group in Washington DC as a consultant.

Serena has a solid understanding of China’s media and political landscape, and the challenges faced by both multinational companies in China and Chinese companies expanding overseas. She has exceptional contacts with influencers, and in-depth knowledge of current regulations and market dynamics. She has acted as a trusted advisor serving multiple MNC and governmental clients on brand building, reputation management, issues and crisis management, and campaign execution.

Some of Serena’s clients include Amazon, Apple, OCIMF, Total, Ericsson, Accenture, SABIC, Vale, UAE Embassy to China, Philippines cabinet delegation, and many others.

Serena obtained her master’s degree in Public Administration with a major in Economic and Financial Policy Management from Columbia University. She is a native speaker of Mandarin and fluent in English.

Winston Choo


Winston is a Director based in Sandpiper’s office in Singapore. He has over 20 years experience in the communications industry, with expertise spanning corporate and financial communications, issues and reputation management, strategic media relations, investor relations and stakeholder communications.

Prior to joining Sandpiper, Winston spent seven years at a multinational agency, where he developed and managed communications programs for clients including MNCs, listed and non-listed.

Winston has consulted for blue-chip corporate names across myriad sectors and industries. He has also handled communications and stakeholder outreach programs for public listings and M&As in Singapore.

Areas of expertise: Sustainability, asset management, wealth management, technology/telco/IT/fintech, professional services, real estate/property/REITs, healthcare, F&B.

Zhou Zhou

Director - Healthcare & Life Science

Zhou Zhou is a medical doctor with more than 20 years of experience in the healthcare industry. Since joining Sandpiper North Head in 2020, Zhou and his team have counselled many of the world’s largest healthcare businesses. Their experiences range from major international industry associations such as PhRMA and RDPAC to Fortune 500 corporations, including eight of the world’s top 10 pharmaceutical companies, such as AstraZeneca, Bayer, Merck, Roche, Sanofi, MSD, etc.

Prior to his work at Sandpiper North Head, Zhou served as the Director of Investments and Mergers and Acquisitions (M&A) for 10 years at Shanghai Industrial Investment (Holdings) Co. Ltd. and Shanghai Pharmaceutical Group, two Chinese industry leaders. Before joining the pharmaceutical industry, Zhou also led healthcare investments at Sunshine Insurance Group.

Zhou has nine years of clinical practice in internal medicine and four years of hospital management experience in two of the top-ranked hospitals in China. He previously held posts at Guangzhou Disease Control Center, Shanghai Sixth People's Hospital Affiliated to Shanghai Jiao Tong University, and Shanghai Pulmonary Hospital.

Zhou obtained a bachelor's degree in clinical medicine from Hengyang Medical College (now called the University of South China) and an International Master of Business Administration (IMBA) from the University of Hong Kong’s Faculty of Business and Economics

Areas of expertise: Healthcare, government relations, policy analysis, hospital investments and M&A, medical business collaborations.

Beatrice Wong

Associate Director

Beatrice brings more than 13 years of agency and in-house communications experience. Before joining Sandpiper Hong Kong, she was an Associate Director at a renowned global agency, where she was responsible for overseeing the day-to-day operations, business development and management of the financial communications team. She specialised in financial communications for clients across the technology, gaming, and financial services sector.

Beatrice was Corporate Communications Manager at a renowned multinational technology company Razer, Inc where she established the Company’s corporate communications function, and was responsible for the development and implementation of corporate communications strategies and providing support to the firm’s senior executives.

Beatrice has worked in several financial public relations agencies, where she has developed her skills in media and investor relations for listed companies, as well as IPO communications.

Beatrice holds a bachelor’s degree in English Language and Literature from Hong Kong Baptist University. She is fluent in Cantonese, English and Mandarin.

Areas of expertise: Financial communications, corporate communications, content development, IPO communications, investor relations, gaming and esports, stakeholders’ engagement, issue and crisis management, corporate messaging

Jean Angus

Associate Director

A well-rounded communicator with 20 years of experience across marketing, journalism and PR, Jean has spent the past 12 years specialising in health communication in consultancy and in-house roles.

Prior to joining Sandpiper, she was head of corporate communications at the National Dental Centre Singapore, where she oversaw media relations, issues and crisis management, patient education, social media engagement, and internal communications.

She has advised clients from the public health, pharmaceutical and bioscience sectors, delivering diverse projects including the Asia-Pacific launch of the world’s first dengue vaccine and the unveiling of Singapore’s Healthy Living Master Plan and Food Strategy.

Areas of expertise: Corporate communications, content development, government engagement, health promotion, patient education, policy development, public health, research communications, social media engagement, internal communications and employee engagement, issues and crisis management.

Jenny Jackson

Associate Director

Jenny has spent more than a decade working in healthcare communications and research. She has developed multi-channel programmes for global, blue chip pharmaceutical and medical device clients including Bristol Myers Squibb, Gilead, GSK, Janssen R&D, Johnson & Johnson Medical Devices, Novartis, MSD, Philips Healthcare and Stryker.

Her work has included internal communications to drive cultural change, employer branding to support talent acquisition, and stakeholder engagement to build brand engagement.

She has an excellent understanding of multiple healthcare, regulatory and compliance environments having worked with client teams in Asia Pacific, the Middle East, Europe and the US; and has led projects across a number of disease areas to build awareness and support for patient communities.

She has worked on multiple therapeutic areas including oncology, autoimmune disease, rare diseases, general surgery, women’s health, HIV and hepatitis.

Areas of expertise: disease awareness, patient advocacy, market research, stakeholder engagement, crisis management, messaging, branding, social media, digital, internal communications.

Kaydence Shum

Associate Director

Kaydence has a decade of experience in advising global companies on PR strategies and programmes. She specializes in media relations, digital marketing, strategic communications across a range of professional, technology and corporate sectors.

Prior to joining Sandpiper Communications, Kaydence worked under the China Go Global practice at Burson Cohn & Wolfe, serving Huawei, helping them to expand globally in the geopolitical crisis. Before that, she was an Account Manager at Text100 (currently named Archetype) where she led the development and delivery of strategic communication campaigns across both traditional and digital channels including Salesforce, F5 Networks and Red Hat among others.

Her industry expertise and deep understanding of the Hong Kong market earned her recognition at HONG KONG’S GOT (PR) TALENT as one of the leading local PR leaders

Areas of expertise: Corporate communications, crisis and issues management, technology, media relations, executive training.

Mark Jackson

Senior Consultant

Mark has nearly 30 years’ experience in communications, working in a wide range of sectors including financial services, technology, healthcare, logistics and many more. During his career, he has worked with some of the world’s most iconic brands including Google, IBM, American Express, Phillips, Microsoft and Coca-Cola.

He is fluent in all aspects of communications: PR, content creation, corporate social responsibility, employer branding and internal communications, crisis management, stakeholder engagement and sponsorships.

With experience working in Europe, the US, Middle East and North Africa, he has an understanding of communications across the world. His experience in Asia has focused both on helping Western companies build their reputations in the region, particularly in China, and helping Chinese companies engage more effectively with Western audiences and stakeholders.

Anu Noto-Menon

Digital and Content Strategist

An experienced digital and content marketer, Anu works with Sandpiper’s clients across Asia Pacific to provide expert counsel in digital, social, and content strategies and campaigns as well as online reputation management.

Prior to joining Sandpiper, Anu was Regional Digital Marketing Manager for global food company, Kerry Foods, for APMEA, leading integrated brand campaigns across Asia Pacific, the Middle East and Africa. She has also held senior B2B and B2C marketing roles for financial data and AI company, FinQuest; LinkedIn marketing company, Black Marketing; and digital media trading platform, Brandscreen. Through her previous work with DMG media as a content marketer she has extensive knowledge and connections across the marketing and advertising technology sector in Asia Pacific.

Her forte is helping organisations to execute strategic and scalable integrated digital marketing plans both at pan-regional and local levels to drive business objectives such as establishing digital transformation roadmaps and building a strong brand identity.

Areas of expertise: Digital marketing, content strategy, social media, online reputation, SEO, digital asset development, project management.

Eddie Morton

Account Director

Eddie is an Account Director for Sandpiper in Australia. He’s been in media and communications across the Asia Pacific region for over a decade.

After journalism, he led communications for Members Health, the strategic political advocacy vehicle for Australia’s health insurance industry.

With an intimate knowledge of healthcare supply and funding, statistical trends and analysis, he oversaw nationwide stakeholder and government relations, policy, advocacy and communications.

His work helped the health insurance industry overcome a challenging media and regulatory environment, navigate rapid government reform brought on by the COVID-19 pandemic, and usher landmark changes to how Australians’ access and fund private healthcare services every day.

Areas of expertise: Media, stakeholder and government relations; healthcare advocacy and communications; healthcare supply data analysis.

Hetty Musfirah

Account Director

Hetty has more than 14 years of experience in the media and communications field, providing counsel in strategic messaging, content development, media relations, social media management and stakeholder engagement

Prior to joining Sandpiper, Hetty was in the public sector working with senior management and government leaders to promote economic growth and enhance Singapore's reputation as a competitive global business hub. Her experience includes spearheading communications and engagement strategies on trade issues in APAC and global markets, and with industry players from a diverse range of sectors including technology, health and energy. They include Google, Shopee, Becton Dickinson and DuPont. She led campaigns on safe management measures targetted at businesses amidst the COVID-19 pandemic, and has worked closely with Singapore's labour movement(NTUC), trade associations and NGOs on developing communication plans.

As a former senior journalist with Singapore’s largest content creator and national media network, Mediacorp, Hetty reported for its TV, radio and print news platforms, and brings with her years of experience in interviewing key opinion leaders, story-telling and in video production. She is a recipient of the prestigious UK Chevening scholarship.

Areas of expertise: Executive communications, media relations, content development, digital communications, stakeholder engagement, government relations, issues and crisis management.

Ka Wai Li

Account Director

Ka Wai Li is based in Sandpiper’s Hong Kong office, bringing over a decade of experience of public relations to her role as Account Director. Having worked both in-house and agency roles, she has honed her skills in forming and executing media campaigns, investor outreach, issue management, event management and IPO communications.

Prior to Sandpiper, Ka Wai held roles in international agencies, where she managed public relations for numerous listed companies. She has previously worked with a vast range of clients, spanning the finance and consumer brands sectors, with past clients including Fidelity, China Life, Minsheng Bank, Yum China and Longfor Group. Ki Wai has guided critical IPOs in her market and specialises in the areas of investor relations and IPO communications. She further developed her industry expertise at in-house roles with two locally renowned companies, where she oversaw corporate communications.

Areas of expertise: consumer and property, energy and investor relations.

Louise Humphreys

Account Director

Louise is a communications and public affairs specialist with more than 25 years extensive working with multi-national companies across a range of sectors –largely financial services, technology, healthcare, travel and government.

Prior to joining Sandpiper Communications, Louise has held senior in-house roles with large multi-national companies as well as other PR agencies and has devised and implemented successful thought leadership, internal and external communications programs for a broad range of companies..

Based in Sydney Australia, she previously lived in Asia for over 10 years where she headed the public affairs section of the Australian High Commission in Singapore and later managed the Asian in-house public relations activities of global investment firm Russell Investments. .

Since joining Sandpiper, Louise’s clients have ranged from small Australian start-ups to large international fintech and insurance organisations, each with their own communication challenges and unique briefs. .

Areas of expertise: banking and finance, technology, government relations, healthcare, insurance, internal communications, travel and tourism.

Benjamin Cheng

Finance and Operations Manager

Benjamin is an accounting, operations and finance professional with more than seven years professional experience in financial reporting and advisory. Prior to joining Sandpiper, he was the Senior Manager for financial reporting for a non-bank financial institution. Prior to this he led the audit of various multinational corporations listed on the Stock Exchange of Hong Kong, the Bursa Malaysia, and Singapore Exchange during five years with Ernst & Young and KPMG.

With a passion for technology and innovation, Benjamin oversees the identification and implementation of new technologies for Sandpiper across the region to optimise business and client service efficiencies.

Benjamin holds a Bachelor of Business and Commerce Degree specialising in Accounting & Economics, Monash University, Australia. He is a Chartered Accountant of the Institute of Singapore Chartered Accountants (ISCA) and a member of CPA Australia.

Areas of expertise: Cloud accounting, robotic process automation, artificial intelligence, machine learning.

Fredrik Dittlau

Creative Director

A dynamic and highly creative Creative Director based in Singapore since 2012. Originally from Sweden and with extensive experience working with high-profile publishers and agencies in London and Dubai, Fred’s work has been recognised with 20 international design awards.

His creative approach to digital and print projects is to deliver groundbreaking, audience-focused design at the heart of everything. He began his career as a journalist and layout artist for a leading newspaper in Stockholm before relocating to London to work for the Financial Times. In 2001 he moved to Dubai where he was responsible for more than 15 monthly consumer magazines as well as a book division.

In 2012, Fredrik arrived in Singapore where he joined a content agency as creative lead, responsible for design, photography and video, working across 360 marketing campaigns, print, web, mobile, and social media.

His portfolio includes a broad range of clients, including Singapore Tourism Board, Qatar Foundation, Electrolux, Taiwan Tourism Bureau, Audi, Citroen, Hong Kong Tourism Board, IKEA, Emirates Airlines, SingPost, SingTel and Economic Development Board of Singapore, among others.

Areas of expertise: conceptual design, content marketing, creative direction, infographics, website conceptualisation.

Linette Ong

Senior Account Manager

Linette specialises in corporate communications, investor relations and crisis management across a range of industries from financial and professional services, energy to hospitality. Prior to Sandpiper, she held various roles at Edelman and Klareco Communications (formerly known as Bell Pottinger) where she focused on reputation management, media engagement and content development for clients across the Asia Pacific region.

Areas of expertise: asset management, content development, corporate communications, crisis and issues management, energy, financial services, and public communications for government agencies.

Reena Mavjee

Senior Account Manager

Reena is a Senior Account Manager for Sandpiper based in Singapore specialising in Environmental, Social, Governance (ESG) advisory and communications, as well as investor relations.

She works across a range of sectors in Asia Pacific including energy, environment, infrastructure, technology and financial services, helping to develop robust and credible ESG and sustainability frameworks, strategies, implementation programmes, communications and thought leadership.

Prior to joining Sandpiper, Reena was an advisor to an ESG and climate data platform. She also worked as an investor relations and financial communications consultant at Citigate Dewe Rogerson in London. Her clients have included EDF and Richmont, and MegaFon, among others in the energy, infrastructure, and financial sectors. Before this Reena held several Equity Research and M&A Analyst roles in London for Credit Agricole, Investec Securities, and Mergermarket.

Reena is certified in ESG Investing through the CFA Society UK and has achieved the University of Cambridge certificate in Business Sustainability Management. In addition, Reena holds the International Certificate in Investor Relations through IRPAS.

Areas of expertise:ESG, Investor Relations, financial services, telecommunications.

Samantha Siu

Senior Account Manager

Samantha is a corporate and public affairs specialist with 10 years' experience working in inhouse and consultancy communications roles in Hong Kong and Singapore.

Prior to joining Sandpiper, she led the public relations and social media strategy of a wellness tech start-up in Hong Kong and Singapore, focusing on digital content creation and audience engagement. She also held senior corporate communications roles for two of the largest public service providers in Hong Kong, acquiring a breadth of experience in media relations, public affairs, stakeholder engagement, as well as crisis and issues management.

Areas of expertise: corporate communications, public affairs, stakeholder engagement, crisis and issues management, transport, NGO, health, technology, sustainability.

Annie Wang

Account Manager

Annie has a wealth of international experience across the corporate sector and brings a deep understanding of global media and digital channels. She is trilingual in English, Cantonese and Mandarin.

Annie is responsible for content development, media relations, digital and social communications, strategic planning and coordinating the day-to-day activities for clients.

Prior to Sandpiper, Annie worked at The Hoffman Agency and prior to that at Golin Hong Kong, where she advised on pan regional briefs involving offices in Beijing, Shanghai, Japan, Korea, Singapore, Indonesia and Vietnam. Clients included OGX, FOX, Deliveroo, Uber Eats and Lenovo Data Centre, to name a few.

Annie’s experience includes creating corporate content and running brand building events for Deliveroo and consumer and corporate seasonal content for Uber Eats to promote a new way of dining, i.e. CNY, Christmas, Summer.

Areas of expertise: corporate communications, B2B communications, content development, media relations, technology, entertainment, consumer.

Beatrice Hua

Account Manager

Beatrice is an Account Manager with Sandpiper based in Singapore. She has a background in brand and corporate communications across a range of industries including health, F&B, travel, hospitality, entertainment and the public sector.

Prior to Sandpiper, she held roles at agencies AKA Asia and Ketchum Singapore. Her work has included award-winning influencer campaigns as well as developing and delivering regional media relations and content strategies for clients to support their business objectives.

Areas of expertise: consumer and corporate communications, healthcare, crisis and issues management, employee engagement, influencer engagement.

Elizabeth Lui

Account Manager

Liz is experienced in brand and corporate communications and has worked with a number of global, blue chip healthcare companies and NGOs.

She currently develops content and media relations strategies for Cigna Insurance and Zuellig Pharma, targeting their stakeholders in Asia Pacific and beyond.

Prior to joining Sandpiper, she served at Weber Shandwick where she supported multi-channel communications campaigns, stakeholder outreach, global webinars, executive training and more.

Areas of expertise: content development, internal communications, corporate communications, events management, executive training, healthcare.

Iris Ng

Account Manager

Iris has a strong background in traditional and digital content strategies for clients across professional and financial services, hospitality and government sectors.

Prior to joining Sandpiper, she was with Ogilvy Singapore where she focused on media engagement and reputation management which involved the use of traditional PR and digital tools such as Facebook advertising to achieve meaningful outcomes for her clients.

Areas of expertise: content development, corporate communications, digital media, financial services, media relations, professional services, reputation management, social media.

Laveen Prakasan

Account Manager

Laveen Prakasan is an Account Manager based in Sandpiper’s office in Singapore. He has 6 years of experience in developing, managing and executing communications programs for clients across the Asia Pacific region.

Prior to joining Sandpiper, Laveen spent three years at a multinational agency providing key support and counsel to clients based out of Singapore and across the region. He has provided high-value public relations, crisis communications, content development and media relations to companies like Zoom, Ripple, Cisco, Asia Pacific Breweries Singapore, Singapore Management University, ADDX and Funding Societies.

In the course of his 6-year career in the industry, Laveen has also worked with various companies on rebranding projects, launches, awareness building and branding efforts.

Areas of expertise: Consumer and enterprise technology, fintech, finance.

Rosemary Lee

Account Manager

Based in Singapore, Rosemary specialises in corporate communications across multiple leading and listed technology, asset management and healthcare industry clients.

Prior to joining Sandpiper, she served as an account manager at other international agencies, Hume Brophy, Ruder Finn and Cohn & Wolfe, leading client planning and management work locally and regionally.

Areas of expertise: content development, corporate communications, financial services, e-commerce, healthcare, technology, and telecommunications.

Yi Ying

Account Manager

Yi Ying is an Account Manager based in Sandpiper’s office in Singapore. She has experience in developing and managing communications programs across a range of industries including health, education and the public sector in the Asia Pacific region.

Prior to joining Sandpiper, Yi Ying served at Janssen Asia Pacific where she supported communications across various therapeutic areas including Pulmonary Hypertension, Neuroscience, Ophthalmology. Her work included driving patient-centric programs in Asia Pacific to support patients as well as engaging with patient advocacy groups to increase awareness on the importance of integrating patient voice and preferences in health policy making.

Areas of expertise: Corporate communications, healthcare, crisis and issues management, patient advocacy and healthcare policy, internal communications.

Brooke Montaperto

HR & Talent Manager

Brooke has 12 years’ experience in HR, marketing and talent sourcing roles in Asia Pacific, North America, and Europe. She is passionate about corporate culture, employee experience, and building effective teams. Prior to joining Sandpiper she led HR and operations for an environmental company and design agency as well as the marketing, agency and creative practice for a leading recruitment firm in Hong Kong.

Prior to this Brooke worked in the media and music industries for close to a decade, including at Warner Music and EMI, in PR, publicity, marketing and artist relations in Asia Pacific and London.

Areas of expertise:Talent Acquisition & People.

Juliet Carter

Regional Marketing Manager

Juliet is the Regional Marketing Manager of Sandpiper Communications. Prior to joining Sandpiper, Juliet has worked in both B2B and B2C marketing across a range of industries including Luxury Goods, Retail, FMCG, Building and Construction, International Trade, and Shipping for New Zealand companies and multinational corporations.

Juliet has a demonstrated career history of developing and implementing effective marketing programmes utilising omni channels to recruit and retain customers. She has led and collaborated in many complex marketing projects, working with internal and external stakeholders, to deliver overarching business objectives.

Areas of expertise:Marketing, branding, media advertising, PR communication, content creation, and campaign management.