pharmaceuticals

How PR surveys create impact for brands

How PR Surveys Create Impact for Brands

With strategic planning and execution, PR surveys can be a powerful tool to build thought leadership and connect with the target audience.
Mind the Reputation Gap in the Professional Services Sector

Mind the Reputation Gap in the Professional Services Sector

Serving the needs of professional services firms and building strong and differentiated reputations in a tightly knit race, requires a well-coordinated effort that starts from within. 
Public Affairs Tracker: Strategies to Develop Health Policy in China

Public Affairs Tracker: Strategies for Influencing Health Policies in China

Under China's new medical reform, the government has become the largest purchaser of medicine. For pharmaceutical enterprises, favourable policies are the key to market access.
Driving Access to Accurate Health Information

Driving Access to Accurate Health Information

Healthcare industry must leverage the right channels and communications strategies to engage and empower patients for better outcome.
Building Corporate Reputation in the World’s Second Largest Economy

Public Affairs Tracker: Building Corporate Reputation in the World’s Second Largest Economy

Reputation management in China has its unique challenges. Businesses must understand China's hierarchy of trust and adapt.
Public Affairs Tracker: Strategies to Develop Health Policy in China

Public Affairs Tracker: Strategies for Influencing Health Policies in China

Under China's new medical reform, the government has become the largest purchaser of medicine. For pharmaceutical enterprises, favourable policies are the key to market access.