digital PR

Australian Budget 2023: Wins, Losses and What It All Means

Australian Budget 2023: Wins, Losses and What It All Means

A close look at the Australian government's health-focused Federal Budget 2023 and its implications for healthcare organisations across APAC.
Public Affairs Tracker: What to Watch during This Week’s IPEF Negotiations

Public Affairs Tracker: What to Watch during This Week’s IPEF Negotiations

While many leaders in the Asia Pacific region are treading a careful path through US China tensions, what can we expect from this round of IPEF negotiations?
Smoking and Health Across Asia Pacific

Smoking and Health Across Asia Pacific

It is important to understand the smoking-related healthcare challenges faced by territories across the Asia Pacific region, as well as the differing approaches taken by markets across the region toward handling the problem.
Are Traditional PR Skills Still Relevant In Today's Digitised World?

Are Traditional PR Skills Still Relevant In Today’s Digitised World?

Are Traditional PR Skills Still Relevant In Today’s Digitised World? 16 February 2022 by Louise Humphreys, Account Director, Sydney. With over 25 years experience in communications […]
Trends In Influencer Marketing For 2022

Trends In Influencer Marketing For 2022

In a post-pandemic era, healthcare brands are navigating a changed landscape. Never before have consumers been so aware of key health drivers,
Building Your Company Profile Using LinkedIn PR

Building Your Company Profile Using LinkedIn PR

LinkedIn is a powerful social platform for business connection and thought leadership — but it's also a highly useful tool for media...
Will virtual press conferences become the new normal for PR?

Will virtual press conferences become the new normal for PR?

One of the questions people have been asking themselves over the past few months is whether life will ever be the same again. In some cases...