There is a common misconception that PR is the antithesis of journalism. At Sandpiper, we know that a ‘good story’ is at the heart of quality journalism.
In recent years, patient advocacy groups have emerged as a significant and influential force in healthcare sectors, playing a pivotal role in shaping healthcare policies, setting research priorities, and informing the design of patient-centered care.
Diversity, Equity, and Inclusion (DEI) are increasingly vital to an organsiaton's reputation. It's not just about practising what we preach, but letting actions speak.
Fintech innovation is shaping the future of the financial system. The crypto false starts have, in some ways, masked how far the financial system has come and hidden just how far we need to go.
An effective government relations strategy helps organisations navigate the complexities of the local and global market, especially in today's unprecedented volatile geopolitical environment.
For financial services brands to take a stronger market position, share of voice and brand awareness than competitors, a more strategic, values-driven PR strategy is required. Because reputation is fundamental to a brand’s long-term future.
How brands being targeted by cybersecurity scams can boost their reputations and communicate cyber safety measures to maintain consumer trust and confidence.