SandpiperSandpiperSandpiperSandpiper
  • Expertise
  • People
  • Careers
  • News & Insights
  • Contact
  • Events
Leadership structure of the China's Communist Party
Public Affairs Tracker: A Primer on China’s Party Leadership
Cybersecurity: Prevention is Better than Cure
Cybersecurity: Prevention is Better than Cure

Consumer Expectations Index 2022 for Asia Pacific

Categories
  • Capital Markets
  • Company News
  • Consumer Brands
  • Content Strategy
  • Corporate Communications
  • Crisis and Issues Communications Management
  • Digital Communications
  • Environmental, Social and Governance (ESG)
  • Financial
  • Government and Public affairs
  • Health
  • International media
  • Professional Services
  • Public Relations
  • Research
  • Technology
Tags
  • consumer expectations index
Consumer Expectations Index 2022 for Asia Pacific
News & insights

Consumer Expectations Index 2022 for Asia Pacific

– Two thirds of Consumers Believe Companies Should Prioritise Environmental Protection over Profits

October 2022

Asia Pacific – A new report published by Sandpiper today reveals that 66% of consumers across Asia Pacific believe that companies should be prioritising environmental protection over profits, and 60% believe governments should do the same.

Sandpiper’s 2022 Consumer Expectations Index for Asia Pacific

    Please tell us a bit more about you and your company

    You can unsubscribe from these communications at any time. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy

    which looks at the expectations consumers have of public and private sector organisations and their leaders around sustainability issues, is based on a survey of 6,000 consumers across 11 markets in the region.

    ×

      Please tell us a bit more about you and your company

      You can unsubscribe from these communications at any time. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy

      Click to Download

        Please tell us a bit more about you and your company

        You can unsubscribe from these communications at any time. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy

        Consumers see themselves as part of the solution and the problem

        Consumers in Asia Pacific ranked governments (91%) as being the most responsible for solving sustainability issues, with publicly listed companies ranked second (85%), ahead of consumers themselves (76%) and media (76%).This was also reflected in responses around which individuals have the most power in relation to sustainability issues with 52% ranking Heads of State as being the most powerful, followed by Government Ministers and Officials at 25%, Consumers themselves at 6%, and CEOs at 5%.

        However, while consumers in Asia Pacific believe governments are making the strongest contribution to environmental sustainability, they see themselves as the greatest underperformers.

        Climate change no longer a debate

        The research reveals that an overwhelming 97% of consumers across Asia Pacific believe climate change is a reality, with just a very small minority (3%) saying otherwise. This is despite only 46% of Asia Pacific consumers saying they have a strong understanding of climate change.

        When asked about their feelings around climate change, the top emotions consumers feel that emerge among consumers regionally are concern (43%), frustration (23%), guilt (15%), with a further one in five (20%) saying they are satisfied the problem is being managed or feel indifferently.

        Selected Sectors and Issues in the Spotlight

        Consumers top concerns 2022

        People this year are more concerned about poverty, climate change, ocean pollution and unemployment than they were in 2020.

        Hong Kong is the most concerned over unemployment in 2020 (42%) among the six markets surveyed then, but went below overall average in 2022, at 36%. Respondents in India showed greatest concern over poverty in 2020, with almost 60% saying that they are worried about how this problem will develop in the future, however the percentage dropped slightly to 55% in this year’s survey. Indonesia respondents are most concerned over poverty (63%), unemployment (58%), and Ocean Pollution (52%) in 2022 among all markets. They are also only after (54.8%) Philippines respondents (56%) in concerning about climate change.

        Looking specifically at sectors, more than 1 in 10 consumers see five sectors as irresponsible or non-compliant when it comes to regulation, the worst performing sectors viewed as irresponsible or non-compliant with regulation are: mining (21%), government and public service (14%), energy (11%), financial services (11%), and construction and engineering (11%).

        Language Matters

        While 84% of consumers surveyed across the region say they have at least an average understanding of what sustainability means, only 37% have a strong understanding of it. Fewer have an average level of understanding of more technical terms including Corporate Social Responsibility (CSR) at 80%, Environmental, Social & Governance (ESG) at 74% – showing that talking to consumers about these issues in everyday, non-technical language is important.

        While the underlying issues that are sought to be addressed by the United Nations’ Sustainable Development Goals (SDGs) are of wide concern, only 60% of consumers across the region have heard of them. The markets in the region with the highest awareness of the SDGs are China (76%), India (71%) and Hong Kong (55%), and those where consumers have the lowest awareness are Australia (34%), Singapore (37%) and Malaysia (46.0%)

        Emma Smith, CEO, Sandpiper said: “As global sustainability challenges continue to grow we see increasing expectations on all organisations and individuals to act. While governments are shouldering the weight of solving sustainability challenges, increasingly consumers see both private companies and themselves as critical to solutions and they have a growing appetite to learn more and be involved. While understanding of more technical areas of sustainability still remains low, organisations should be preparing for consumer knowledge and scrutiny to increase in the coming years as interest grows across every age group and demographic.”

        -Ends-

        Methodology

        For this study Sandpiper conducted an online survey with 6,000 consumers from 11 Asia Pacific markets. Depending on population size and complexity, a sample size of between 500 and 1,000 respondents was surveyed to provide statistically significant findings which can be extrapolated to the general population. In addition, age and gender quotas were set based on their respective proportion of the population.

        Consumer Expectations Index Asia Pacific 2022 Launch Event

        The global virtue launch event was co-hosted with PRovoke Media and joined by a panel of esteemed industry leaders.

        Consumer Expectations Index 2022 APAC Launch Webinar
        Watch Event

        Related news & insights

        ESG Stragety
        IPCC Report
        Reputation Capital Report 2022
        Share

        BEIJING
        Suite 1105, Full Tower,
        No. 9 Middle East 3rd Ring Road,
        Chaoyang District, Beijing, PRC

        北京市朝阳区东三环中路9号
        富尔大厦1105室

        + 86 10 8591 0056
        beijing@sandpipercomms.com

        HONG KONG
        21/F, The Workst@tion,
        43 Lyndhurst Terrace, Central,
        Hong Kong

        香港中環擺花街43號
        The Workst@tion 21樓

        +852 3114 6339
        hongkong@sandpipercomms.com

        NEW ZEALAND
        The Hive 2/200,
        Market Street North, Hawkes Bay,
        New Zealand

        +64 21084 40939
        newzealand@sandpipercomms.com

        SHANGHAI
        No 1229 Century Avenue, 6/F, Tower 1.
        Century Metropolis.
        Pudong New District. Shanghai. 200122

        世纪大道1229号, 世纪大都会6层,
        浦东新区, 上海市, 上海市, 200122

        +86 15507577095
        shanghai@sandpipercomms.com

        SINGAPORE
        #21-02, Prudential Tower, 30 Cecil Street,
        Raffles Place, Singapore, 049712

        +65 6592 2883
        singapore@sandpipercomms.com

        SYDNEY
        Gateway Tower,
        36/1 Macquarie Place, Sydney
        NSW 2000, Australia

        +612 9098 4321
        sydney@sandpipercomms.com

        OUR AFFILIATE NETWORK
        Bangkok
        Berlin
        Brusels
        Dubai
        Frankfurt
        Hanoi
        Ho Chi Minh City
        Jakarta
        Kuala Lumpur
        London
        Manila
        Mumbai
        New York
        Paris
        San Francisco
        Seoul
        Taipei
        Tokyo
        Yangon
        Zurich
        logo

        OUR AFFILIATE NETWORK
        Bangkok Berlin Brussels Dubai Frankfurt Hanoi Ho Chi Minh City Jakarta Kuala Lumpur London  
        Manila Mumbai New York Paris San Francisco Seoul Taipei Tokyo Yangon Zurich

        Copyright © Sandpiper Terms of Use Privacy Policy