Exploring the Maturity of Asia Pacific’s Healthcare Markets

Harnessing the Potential of Emerging & Mature Healthcare Markets

The contrasting trends and gaps between mature and emerging healthcare markets in the Asia Pacific and the Middle East regions present numerous opportunities. Healthcare organisations should monitor these trends closely, leveraging the opportunities to drive growth and improve healthcare outcomes.
Tech Talk: Navigating the AI Hype Cycle with Effective Communications

How Can Tech Firms Navigate the AI Hype Cycle with Effective Communications?

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
The Rise of Respiratory Illnesses

The Rise of Respiratory Illnesses

Respiratory illnesses continue to surge globally following the COVID-19 pandemic, posing a growing challenge to the healthcare systems, especially in the Asia-Pacific region.
Blinken’s Beijing Visit & East Asia Trilateral Summit

Blinken’s Beijing Visit & East Asia Trilateral Summit

Blinken’s Beijing Visit & East Asia Trilateral Summit May 2024 This article is part of Sandpiper’s Public Affairs Tracker content series. Our Public Affairs team provides […]
The Importance Of International Media In Defining Your Reputation Globally

The Importance Of International Media In Defining Your Reputation Globally

In the past decade, we’ve observed considerable shifts in how media outlets operate, reach audiences and make money...
Media Interview Preparation: Develop Your Message, Maximise Results

Media Interview Preparation: Develop Your Message, Maximise Results

Even the most confident, self-assured leader can suffer a bout of nerves when it comes to facing the media. Particularly if you are facing...
Building Rapport With The Chinese Media

Building Rapport With The Chinese Media

Building Rapport With The Chinese Media 4 October 2021 Building Rapport With The Chinese Media Suri Cheng, Account Director, Beijing. She specialises in financial services, financial […]
Thinking beyond media coverage as the only metric of PR success

Thinking beyond media coverage as the only metric of PR success

Why brands should think beyond media coverage and evaluate other metrics to gain a holistic view of corporate communications evaluation.
The press release is alive and well, but are we doing it right?

The press release is alive and well, but are we doing it right?

The humble press release has long been a staple of the public relations (PR) industry. For almost as long as the concept of PR has existed...