We should be thinking about reputation in the same way we think about capital. In the digital age when trust can be lost in seconds it is critical to be continually growing and reassessing investments in reputation capital to promote and protect your bottom line, organisation, and stakeholders.
Sandpiper’s inaugural Reputation Capital Report looks at the forces that will shape reputation management across Asia Pacific in 2022.
The study is based on a survey of 6,000 consumers across 11 markets in Asia Pacific: Australia, China, Hong Kong SAR, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
In the study we summarise the ten most important trends and insights for reputation management in Asia Pacific in 2022 as identified by our research. We have organised these into three areas: 1. Reputation Drivers and Detractors – common features which can build or erode reputation capital, 2. Navigating Expectations – what audiences now expect from organisations and 3. Building Influence – who or what is influencing people.
The report is available to download here.
To watch our webinar with industry leaders discussing the report on YouTube, click here.
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