digital PR

Navigating Reputation Minefields in 2025: Professional Services Sector

Navigating Reputation Minefields in 2025: Professional Services Sector

Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?
China Business Set for Pivotal Year of Risk and Reward

China Business Set for Pivotal Year of Risk and Reward

The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.
The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Taking Stock: How China’s End-of-year Policies Will Shape 2025

Taking Stock: How China’s End-of-year Policies Will Shape 2025

Beijing's final politburo meeting for 2025 and Central Economic Work Conference (CEWC) offer a timely temperature check on the economy – an opportunity to take stock of current issues and chart a trajectory for growth in 2025.
Are Traditional PR Skills Still Relevant In Today's Digitised World?

Are Traditional PR Skills Still Relevant In Today’s Digitised World?

Are Traditional PR Skills Still Relevant In Today’s Digitised World? 16 February 2022 by Louise Humphreys, Account Director, Sydney. With over 25 years experience in communications […]
Trends In Influencer Marketing For 2022

Trends In Influencer Marketing For 2022

In a post-pandemic era, healthcare brands are navigating a changed landscape. Never before have consumers been so aware of key health drivers,
Building Your Company Profile Using LinkedIn PR

Building Your Company Profile Using LinkedIn PR

LinkedIn is a powerful social platform for business connection and thought leadership — but it's also a highly useful tool for media...
Will virtual press conferences become the new normal for PR?

Will virtual press conferences become the new normal for PR?

One of the questions people have been asking themselves over the past few months is whether life will ever be the same again. In some cases...