tech PR

Using Psychology to Communicate Preventive Health Strategies

Using Psychology to Communicate Preventive Health Strategies

Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Launching the Sandpiper Global Reputation Capital Index: Managing Reputation in the Education Sector Report

Launching the Sandpiper Global Reputation Capital Index: Managing Reputation in the Education Sector Report

Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
Navigating Reputation Minefields in 2025: Professional Services Sector

Navigating Reputation Minefields in 2025: Professional Services Sector

Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?
China Business Set for Pivotal Year of Risk and Reward

China Business Set for Pivotal Year of Risk and Reward

The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.
Tech Talk: Navigating the AI Hype Cycle with Effective Communications

How Can Tech Firms Navigate the AI Hype Cycle with Effective Communications?

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
Building Trust in Tech: Strong Brand Equity in Turbulent Times

Rebuilding Trust in Tech: Strong Brand Equity in Turbulent Times

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
How Tech Brands Can Deliver More Impactful Comms Strategies

How Tech Brands Can Deliver More Impactful Comms Strategies

With new tech startups emerging every day, it can be challenging for brands to articulate their vision and brand values in a crowded market...