Building Trust in Tech: Strong Brand Equity in Turbulent Times

Rebuilding Trust in Tech: Strong Brand Equity in Turbulent Times

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
Building Influence in Asia Pacific through Public Affairs

Building Influence in Asia Pacific through Public Affairs

Setting up an effective public affairs function lays the foundation for business success in Asia-Pacific, where the political landscape is complex and policy environment is ever changing. Learn the six key steps to get started with public affairs.
G20 Summit 2023 Hits and Misses

G20 Summit 2023 Hits and Misses

In an unstable geopolitical environment, multilateral gatherings have the capacity to set policy trends in subtle, sometimes unpredictable ways. It is essential for companies to keep one eye on meetings like the recent G20 Summit in order to gauge wind direction for future decisions that could feed into regulations, trade agreements, travel restrictions, and a host of other areas affecting business.
Healthcare Affordability and Innovative Financing

Healthcare Affordability and Innovative Financing

Healthcare affordability and innovative financing in the Asia Pacific region have emerged as critical topics in addressing the challenge of providing accessible and quality healthcare to diverse populations.
Leadership structure of the China's Communist Party

Public Affairs Tracker: A Primer on China’s Party Leadership

A brief introduction to China’s leadership structure for those who are interested in tracking China's policy development and its economic implications.
Public Affairs Tracker: The Importance of Government Relations in Today’s World

Public Affairs Tracker: The Importance of Government Relations in Today’s World

An effective government relations strategy helps organisations navigate the complexities of the local and global market, especially in today's unprecedented volatile geopolitical environment.
Public Affairs Tracker: Strategies to Develop Health Policy in China

Public Affairs Tracker: Strategies for Influencing Health Policies in China

Under China's new medical reform, the government has become the largest purchaser of medicine. For pharmaceutical enterprises, favourable policies are the key to market access.
Building Corporate Reputation in the World’s Second Largest Economy

Public Affairs Tracker: Building Corporate Reputation in the World’s Second Largest Economy

Reputation management in China has its unique challenges. Businesses must understand China's hierarchy of trust and adapt.