In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.
- All
- AI and Emerging Technology Integration
- Aviation
- Capital Markets
- Company News
- Consumer Brands
- Content Strategy
- Corporate Communications
- Crisis and Issues Communications Management
- Digital Communications
- Education
- Energy and Environment
- Financial
- Government and Public affairs
- Health
- International media
- Media Relations
- Multimedia Design and Production
- Primary Industries
- Professional Services
- Property and Infrastructure
- Public Relations
- Research
- Strategy
- Technology
- Travel and Hospitality
AI is supercharging market research. For PR teams, this translates to quicker data collection, faster analysis, and more time to focus on crafting campaigns and content.
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.
Hermen will work alongside Sandpiper’s leadership and senior team to continue to grow the firm’s financial and professional services practices in Hong Kong and across Asia Pacific.
- All
- AI and Emerging Technology Integration
- Aviation
- Capital Markets
- Company News
- Consumer Brands
- Content Strategy
- Corporate Communications
- Crisis and Issues Communications Management
- Digital Communications
- Education
- Energy and Environment
- Environmental, Social and Governance (ESG)
- Financial
- Government and Public affairs
- Health
- International media
- Media Relations
- Multimedia Design and Production
- Primary Industries
- Professional Services
- Property and Infrastructure
- Public Relations
- Research
- Strategy
- Technology
- Travel and Hospitality
In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.
AI is supercharging market research. For PR teams, this translates to quicker data collection, faster analysis, and more time to focus on crafting campaigns and content.
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.
Hermen will work alongside Sandpiper’s leadership and senior team to continue to grow the firm’s financial and professional services practices in Hong Kong and across Asia Pacific.