For communicators, data is a powerful tool for storytelling. In recent reports on AI adoption and the safety of smartphones for children, data has been used in media headlines to hook the interest of readers. Proof points that back up and validate information are extremely powerful in an era when the accuracy of information is under threat.
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AI is supercharging market research. For PR teams, this translates to quicker data collection, faster analysis, and more time to focus on crafting campaigns and content.
Sandpiper Group (Sandpiper) announces the launch the launch of Sandpiper Research & Insights, a research firm specialised in supporting communications and public affairs practitioners.