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Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
While the rewards of embracing ESG may be debatable, the reputational risks of abandoning it are too significant to ignore.
Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?
Throughout the two-day event, we gained insights that shed light on how businesses can formulate effective communication strategies in today’s rapidly evolving landscape.
The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.
- All
- AI and Emerging Technology Integration
- Aviation
- Capital Markets
- Company News
- Consumer Brands
- Content Strategy
- Corporate Communications
- Crisis and Issues Communications Management
- Digital Communications
- Education
- Energy and Environment
- Environmental, Social and Governance (ESG)
- Financial
- Government and Public affairs
- Health
- International media
- Media Relations
- Multimedia Design and Production
- Primary Industries
- Professional Services
- Property and Infrastructure
- Public Relations
- Research
- Strategy
- Technology
- Travel and Hospitality
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
Our new global survey reveals that despite forecasts around job takeovers and loss of control, 86% of communications professionals globally see artificial intelligence (AI) as an opportunity rather than a risk.
Based in Hong Kong, Michael Rinaman will lead the development and growth of Sandpiper's Strategy practice globally, while integrating with its Digital Communications and Research & Insights offerings.
Francesca Boase will lead the ANZ region in the newly created role of Managing Director, Sandpiper Australia and New Zealand, while Eddie Morton will oversee the agency’s Australia operations as Deputy General Manager, Sandpiper Australia. Camille Middleditch continues in her role as Deputy General Manager, Sandpiper New Zealand.
Francesca Boase joins Sandpiper from EY, bringing over 20 years’ experience in agency and inhouse roles working with Boards and executive teams on reputation strategy, corporate communications, and crisis and issues management.
Sandpiper extends Voice Your Vision Pro-Bono Communications Training 2024 Programme to empower non-profit and corporate leaders globally.