The difference between lifespan and healthspan is increasing, including in many developed countries. What impact does this have on healthcare, and how can healthcare communicators be part of the solution?
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The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific and operating across the Middle East has appointed Angus Booth as Managing Director, Australia and New Zealand.
Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.
Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier.
Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Our new Sandpiper Reputation Capital Index survey reveals that despite forecasts around job takeovers and loss of control, 86% of communications professionals globally see artificial intelligence (AI) as an opportunity rather than a risk.
- All
- AI and Emerging Technology Integration
- Aviation
- Capital Markets
- Company News
- Consumer Brands
- Content Strategy
- Corporate Communications
- Crisis and Issues Communications Management
- Digital Communications
- Education
- Energy and Environment
- Environmental, Social and Governance (ESG)
- Financial
- Government and Public affairs
- Health
- International media
- Media Relations
- Multimedia Design and Production
- Primary Industries
- Professional Services
- Property and Infrastructure
- Public Relations
- Research
- Strategy
- Technology
- Travel and Hospitality
The difference between lifespan and healthspan is increasing, including in many developed countries. What impact does this have on healthcare, and how can healthcare communicators be part of the solution?
The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific and operating across the Middle East has appointed Angus Booth as Managing Director, Australia and New Zealand.
Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.
Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier.
Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Our new Sandpiper Reputation Capital Index survey reveals that despite forecasts around job takeovers and loss of control, 86% of communications professionals globally see artificial intelligence (AI) as an opportunity rather than a risk.