For communicators, data is a powerful tool for storytelling. In recent reports on AI adoption and the safety of smartphones for children, data has been used in media headlines to hook the interest of readers. Proof points that back up and validate information are extremely powerful in an era when the accuracy of information is under threat.
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Cybersecurity is a dynamic and volatile topic for organisations and it has only become more complex by the rapid growth of AI, which brings benefits to users and cybersecurity firms but also, increasingly, to bad actors. In this evolving landscape, leaders must ask: how can my organisation make sure AI works for us, and not against us?
How can we connect with our audience in an ever more crowded digital and social space where scepticism is on the rise? Increasingly, it is authenticity that cuts through the noise and truly resonates with consumers and B2B buyers alike. Authenticity helps create and builds connections, trust and brand loyalty, through partners that transcend transactional collaborations.
Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.
In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.
Amid a turbulent geopolitical backdrop of protectionism and tariff wars among the world’s economic superpowers, huge strides are being made across Southeast Asia to ease trade through speedy and secure cross-border payment systems. It will be interesting to hear at Money 20/20 where further innovation will come from, where connectivity will improve next, and more about the leaders driving this dynamic financial revolution.