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The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific and operating across the Middle East has appointed Angus Booth as Managing Director, Australia and New Zealand.
How can we connect with our audience in an ever more crowded digital and social space where scepticism is on the rise? Increasingly, it is authenticity that cuts through the noise and truly resonates with consumers and B2B buyers alike. Authenticity helps create and builds connections, trust and brand loyalty, through partners that transcend transactional collaborations.
Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.
Our Reputation Capital financial services research features the responses of 307 global leaders in the financial services sector – financial advisors, asset managers, bankers, private equity, fintech and more – across six contents.
On 3 May, both Australians and Singaporeans went to the polls, with regional observers closely monitoring their respective federal and general elections for domestic implications and broader geopolitical impact. Just days earlier, on 30 April, President Trump marked his hundredth day in office – during which his administration has had deep impacts across Asia.
Sandpiper is publishing a detailed research report on its Turbulent Times research of 3,050 business leaders in 27 countries. It shows 73% believe a fundamental cause of the tariff and trade conflict is the policies of the current US administration, against 62% who say it is China’s trade policies. Despite high levels of anxiety, 38% of business leaders in ASEAN countries and 21% in China say they are not well prepared to deal with current geopolitical risks.