The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Taking Stock: How China’s End-of-year Policies Will Shape 2025

Taking Stock: How China’s End-of-year Policies Will Shape 2025

Beijing's final politburo meeting for 2025 and Central Economic Work Conference (CEWC) offer a timely temperature check on the economy – an opportunity to take stock of current issues and chart a trajectory for growth in 2025.
What Businesses in APAC Should Expect Under a Second Trump Administration: Opportunities, Challenges, and Takeaways

What Businesses in APAC Should Expect Under a Second Trump Administration: Opportunities, Challenges, and Takeaways

As Americans head to the polls in an election that may well come down to the wire, now is our chance to take final stock of what the post-election future may hold for those impacted by China-U.S. relations, including the many businesses for which both markets are essential.
Sandpiper Appoints Liz Egginton to Lead Technology Practice

Sandpiper Appoints Liz Egginton to Lead Technology Practice

Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.
The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.
Tech Talk: Navigating the AI Hype Cycle with Effective Communications

How Can Tech Firms Navigate the AI Hype Cycle with Effective Communications?

As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
AI in Healthcare

AI in Healthcare

AI is transforming healthcare. We delve into the variety of ongoing and anticipated applications for AI in healthcare and the approaches that key markets are taking for regulation, also highlighting AI’s application towards challenging therapeutic areas.