For communicators, data is a powerful tool for storytelling. In recent reports on AI adoption and the safety of smartphones for children, data has been used in media headlines to hook the interest of readers. Proof points that back up and validate information are extremely powerful in an era when the accuracy of information is under threat.
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The fast-paced technology development and adoption in Asia Pacific is fueling strong growth in data centre capacity, especially edge computing facilities, across the region. This is attracting enterprise technology players within the data centers sector and associated industries.
Cybersecurity is a dynamic and volatile topic for organisations and it has only become more complex by the rapid growth of AI, which brings benefits to users and cybersecurity firms but also, increasingly, to bad actors. In this evolving landscape, leaders must ask: how can my organisation make sure AI works for us, and not against us?
The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific and operating across the Middle East has appointed Angus Booth as Managing Director, Australia and New Zealand.
How can we connect with our audience in an ever more crowded digital and social space where scepticism is on the rise? Increasingly, it is authenticity that cuts through the noise and truly resonates with consumers and B2B buyers alike. Authenticity helps create and builds connections, trust and brand loyalty, through partners that transcend transactional collaborations.
Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.