Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.

Concrete policy directions emerge as China’s 2025 ‘Two Sessions’ conclude

Just hours before US President Donald Trump gave his joint congressional address on the other side of the world on 4 March, Premier Li Qiang took the stage in Beijing to unveil the key goals that would shape China’s macroeconomy over the coming months, including the much-anticipated GDP growth target.

‘Two Sessions’ 2025: China Charts a Course Through Uncertain Times

This year may prove to be an inflection point for China’s macroeconomic strategy, as domestic challenges risk being exacerbated by an increasingly uncompromising external environment.

Launching Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Welness Sector Report

Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier.

Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.

Concrete policy directions emerge as China’s 2025 ‘Two Sessions’ conclude

Just hours before US President Donald Trump gave his joint congressional address on the other side of the world on 4 March, Premier Li Qiang took the stage in Beijing to unveil the key goals that would shape China’s macroeconomy over the coming months, including the much-anticipated GDP growth target.

‘Two Sessions’ 2025: China Charts a Course Through Uncertain Times

This year may prove to be an inflection point for China’s macroeconomic strategy, as domestic challenges risk being exacerbated by an increasingly uncompromising external environment.

Launching Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Welness Sector Report

Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier.