An Ageing World and the Growing Lifespan-Healthspan Gap: The Impacts on Healthcare and Communications

The difference between lifespan and healthspan is increasing, including in many developed countries. What impact does this have on healthcare, and how can healthcare communicators be part of the solution?

Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.

Beyond the Fine Print: Why Healthcare Communications Must Prioritise Patient Literacy

Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.

An Ageing World and the Growing Lifespan-Healthspan Gap: The Impacts on Healthcare and Communications

The difference between lifespan and healthspan is increasing, including in many developed countries. What impact does this have on healthcare, and how can healthcare communicators be part of the solution?

Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.

Beyond the Fine Print: Why Healthcare Communications Must Prioritise Patient Literacy

Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.