For communicators, data is a powerful tool for storytelling. In recent reports on AI adoption and the safety of smartphones for children, data has been used in media headlines to hook the interest of readers. Proof points that back up and validate information are extremely powerful in an era when the accuracy of information is under threat.
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Cybersecurity is a dynamic and volatile topic for organisations and it has only become more complex by the rapid growth of AI, which brings benefits to users and cybersecurity firms but also, increasingly, to bad actors. In this evolving landscape, leaders must ask: how can my organisation make sure AI works for us, and not against us?
AI is supercharging market research. For PR teams, this translates to quicker data collection, faster analysis, and more time to focus on crafting campaigns and content.
As trust in the tech industry has dropped to an all-time low, tech companies must communicate their vision and purpose more than ever to regain trust in their brands.
2024 is bringing a new set of changes, challenges, and opportunities to Asia Pacific’s healthcare sector. Shifting demographics, social changes, and new technologies such as cell and gene therapies, bio-inductive implants, and AI-assisted discovery are expected to reshape the industry.
AI is transforming healthcare. We delve into the variety of ongoing and anticipated applications for AI in healthcare and the approaches that key markets are taking for regulation, also highlighting AI’s application towards challenging therapeutic areas.