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This year may prove to be an inflection point for China’s macroeconomic strategy, as domestic challenges risk being exacerbated by an increasingly uncompromising external environment.
Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier.
Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
While the rewards of embracing ESG may be debatable, the reputational risks of abandoning it are too significant to ignore.
Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?
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- AI and Emerging Technology Integration
- Aviation
- Capital Markets
- Company News
- Consumer Brands
- Content Strategy
- Corporate Communications
- Crisis and Issues Communications Management
- Digital Communications
- Education
- Energy and Environment
- Environmental, Social and Governance (ESG)
- Financial
- Government and Public affairs
- Health
- International media
- Media Relations
- Multimedia Design and Production
- Primary Industries
- Professional Services
- Property and Infrastructure
- Public Relations
- Research
- Strategy
- Technology
- Travel and Hospitality
While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.
Our new global survey reveals that despite forecasts around job takeovers and loss of control, 86% of communications professionals globally see artificial intelligence (AI) as an opportunity rather than a risk.
All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.
Based in Hong Kong, Michael Rinaman will lead the development and growth of Sandpiper's Strategy practice globally, while integrating with its Digital Communications and Research & Insights offerings.
Francesca Boase will lead the ANZ region in the newly created role of Managing Director, Sandpiper Australia and New Zealand, while Eddie Morton will oversee the agency’s Australia operations as Deputy General Manager, Sandpiper Australia. Camille Middleditch continues in her role as Deputy General Manager, Sandpiper New Zealand.