New research from Sandpiper reveals global business leaders blame the US more than China for trade war, and believe the US should make the first moves to de-escalate it 

Sandpiper is publishing a detailed research report on its Turbulent Times research of 3,050 business leaders in 27 countries. It shows 73% believe a fundamental cause of the tariff and trade conflict is the policies of the current US administration, against 62% who say it is China’s trade policies. Despite high levels of anxiety, 38% of business leaders in ASEAN countries and 21% in China say they are not well prepared to deal with current geopolitical risks.

The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.

Sandpiper Appoints Liz Egginton to Lead Technology Practice

Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.

The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.

New research from Sandpiper reveals global business leaders blame the US more than China for trade war, and believe the US should make the first moves to de-escalate it 

Sandpiper is publishing a detailed research report on its Turbulent Times research of 3,050 business leaders in 27 countries. It shows 73% believe a fundamental cause of the tariff and trade conflict is the policies of the current US administration, against 62% who say it is China’s trade policies. Despite high levels of anxiety, 38% of business leaders in ASEAN countries and 21% in China say they are not well prepared to deal with current geopolitical risks.

The Evolving Digital Landscape – Five Trends We’re Watching at the Start of 2025

While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.

Sandpiper Appoints Liz Egginton to Lead Technology Practice

Based in Australia, Liz will lead the development and long-term growth of the firm’s Technology practice across Asia Pacific, integrating Sandpiper’s world-class offerings, including Content Strategy, Research and Insights, Government Affairs, Reputation Management, and International Media, to drive intentional and strategic communications outcomes for clients.

The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.