Digital Insights: The Rise of the Authentic Influencer

How can we connect with our audience in an ever more crowded digital and social space where scepticism is on the rise? Increasingly, it is authenticity that cuts through the noise and truly resonates with consumers and B2B buyers alike. Authenticity helps create and builds connections, trust and brand loyalty, through partners that transcend transactional collaborations.

How Can Big Tech Manage Its Reputation Better? It’s a Matter of Trust

Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.

China Business Set for Pivotal Year of Risk and Reward

The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.

The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.

Digital Insights: The Rise of the Authentic Influencer

How can we connect with our audience in an ever more crowded digital and social space where scepticism is on the rise? Increasingly, it is authenticity that cuts through the noise and truly resonates with consumers and B2B buyers alike. Authenticity helps create and builds connections, trust and brand loyalty, through partners that transcend transactional collaborations.

How Can Big Tech Manage Its Reputation Better? It’s a Matter of Trust

Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.

China Business Set for Pivotal Year of Risk and Reward

The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.

The Questions Empowering Strategic Communications: Adding Value and Driving Impact through Investigation and Planning

All communications should be strategic, whether at a micro or macro level, and should be informed by research and insights about the audience and communication landscape.