Singapore, 11 May 2023 – Sandpiper has announced the launch of new AI services tailored for communications and public affairs teams and practitioners.
Led by Sandpiper’s Director of Strategy & Innovation, Rob van Alphen, the advisory and training-based services cover a range of areas crucial to marketing, communications and public affairs roles and workflows, including generative AI tool integration, prompt writing, policy development, and reputation management.
The introduction of the services comes on the heels of Sandpiper’s global AI in Communications report published in March 2023. Based on a survey of over 400 communications and public affairs professionals across five continents, this world-first study found that 86% view AI as an opportunity rather than a risk, with nearly nine in ten anticipating generative AI to become part of ‘business as usual’ within the next six months. Despite the positive outlook, significant concerns were raised around potential legal and ethical risks, as well as lack of knowledge and education, and industry leaders not acting fast enough.
Emma Smith, CEO, Sandpiper, said: “Few technologies have penetrated our work and lives as quickly or drastically as generative AI. With the pace of change accelerating exponentially, its impact will be immense. By embracing these emerging technologies and leveraging their capabilities we can unlock room for growth in leadership, creativity, and strategic thinking. Our AI practice builds upon and leverages the deep industry experience we have in verticals such as financial services, healthcare and technology. These are exciting times, and we can’t wait to guide our clients as they navigate the dawning Age of AI.”
Rob van Alphen, Director of Strategy & Innovation, Sandpiper, said: “AI is not new, but companies worldwide are struggling to adapt to the accelerated pace of change. Our services are designed to help bridge this gap. We support our clients with upskilling their teams and leadership, mapping AI’s potential for the organisation, as well as implementing priority use cases and putting in place the necessary policies. Since the launch of ChatGPT and Midjourney, we’ve noticed strong interest in training courses around its use cases and mastering the tools, but also growing pickup of our industry and trend reporting for teams to keep track of AI progress.”