This November will see Shanghai host the sixth annual China International Import Expo (CIIE) – the country’s premier foreign trade forum, and an absolute must for multinational corporations that remain committed to the China market. The six-day marathon will connect global business leaders with essential in-country partners, as well as key policymakers and government officials – all of whom are dedicated to opening the Chinese market and supporting the country’s long-term economic development.
Since its inauguration in 2018, the CIIE has become increasingly important as a platform for trade negotiation, setting the stage for eye-watering business deals, which have grown in total value from some USD 57.8 billion six years ago to an estimated USD 73.5 billion last year. Despite being rendered partially online due to pandemic restrictions, last year’s forum attracted over 2,800 exhibitors, hailing from 145 countries, regions and international organisations. This year, for the first time since 2020, the CIIE will be held entirely offline, as Shanghai prepares to welcome the international business community for a week of in-person collaboration and face-to-face networking.
The CIIE provides a unique environment for MNCs to develop strong government relations and enhance their corporate reputation-building in the China market. As the largest and most high-profile event of its kind, the CIIE offers MNCs unparalleled access to key stakeholders in government, especially through such avenues as the Hongqiao International Economic Forum, which runs concurrently and focuses on a range of pressing global issues in economic development, sustainability and innovation.
This is an excellent opportunity for MNCs to make new connections, cultivate existing relationships, and lay the foundations for furthering key business objectives.
Sandpiper has supported clients in driving their communication strategies and maximising engagement during all stages of the CIIE – before, during, and after. We combine government relations and media relations activities, providing integrated communication programmes, coordinating targeted outreach, and working to comprehensively enhance your corporate reputation.
Our range of services includes: