Launching Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Welness Sector Report

Launching Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Wellness Sector Report

February 2025

By Sarada Chellam, Managing Director – Southeast Asia & Sandpiper Health, and Vincent Pung, Deputy Lead & Director – Sandpiper Health

In 2025, the health sector is rapidly evolving amid new technologies, changing patient and customer needs, and shifting trends in public opinion. In this context, we are releasing our Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Wellness Sector report, which provides useful data and insights on the ever more crucial area of health organisations’ reputation.

We launched our Sandpiper Global Reputation Capital Index in October 2024, and have since been drilling down into the data for individual sectors. The publication of today’s report features the responses of 148 global leaders in the health sector across six contents.

While 75% of health sector respondents rated all of the key areas of reputation management as important, only 27% rated their own organisation’s capabilities as strong.

Our results show that reputation is also becoming more difficult for health sector leaders to manage, with 50% noting that it has become more difficult in the past year, compared to only 20% who say it is getting easier. Leaders in the sector are also highly likely to face organisational risks based on reputational weakness.

The index groups respondents into performance-based categories – Trailblazers (3%), Aspirants (38%), Followers (54%), and Beginners (5%) – using 51 separate variables across nine areas of reputation management. On average, health leaders were behind peers in other sectors across every area.

The report also reveals areas where health leaders should invest in the future as well as opportunities for improving reputation management within their organisations.

Top areas where increased investment is needed:

• CEO profile reputation management strategy
• Executive/leadership team profiling
• Reputation management

Key opportunities for improving reputation management:

• Assessing current status quo and taking action. Health leaders should assess how they perform against the Reputation Capital Index, focusing their investments on improving capabilities.
• Managing reputation among diverse stakeholders is key. Creating a full stakeholder map, researching audience insights, and tailoring messaging to resonate with diverse audiences should be central to healthcare reputation management strategies.
• Planning for sector-specific issues must be a priority. There is a widespread need within the healthcare sector to uplevel preparedness for data and cybersecurity threats.
• There is a major opportunity to improve media relations and digital communications – having a strong external communications plan and leadership buy-in is key to growing reputation.

Now is the time for Healthcare leaders to lead. As we celebrate the role of the health sector in saving and improving lives, we hope these data-driven insights showcase opportunities for how leaders in the sector can enhance their organisational resiliency and deliver better outcomes for patients and all stakeholders.

Download the full report here: Sandpiper Global Reputation Capital Index: Managing Reputation in the Health & Wellness Sector.

To view the full Sandpiper Global Reputation Capital Index 2024, click here. The data for the full report was collated from a survey of over 2,700 CEOs, other C-suite Leaders, and Corporate Affairs leaders. All those surveyed are based in the global headquarters of their organisations across 27 markets in six continents.

Related news & insights