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AI and Emerging Technology Integration

Advancements in emerging technologies, such as artificial intelligence (AI), are dramatically reshaping all industries, including communications and public affairs.  

Generative AI platforms such as ChatGPT in particular already have hundreds of millions of active users and offer new possibilities and challenges in how we work – from facilitating idea generation to speeding up research, the creative process and content production.

As these tools play an increasing role in our daily work we offer expert guidance to help communications and public affairs teams harness the benefits, bridge strategic and creative disciplines, and solve complex business problems, while managing risk exposure.

Our Services

Advisory:

From strategic advisory to tailored training and policy development, we help you stay on top of global developments in emerging technologies, and prepare your organisation for the future.

Stay ahead of developing regulation and oversight of AI locally, regionally and globally and understand the stakeholders that affect your business. We provide intelligence, research and strategic counsel on workflow and processes, tool identification, integration, adoption, and management.

Training and Upskilling:

Equip your teams with essential AI skills for success in marketing and communications. Bespoke courses tailored to your needs, including:

  • Introduction to Generative AI

​A ‘101’ introductory session for executives, comms and marketing teams on the technology’s history, opportunities, use cases, challenges, and trends

  • Tools ​& Prompting

Hands-on exercises with some of the most popular AI tools. Master the art of prompting for instant enhancement of results.​

  • AI Use Cases​ & Applications​

Understand how generative AI can help with day-to-day tasks such as content writing, creative design, data analysis, media monitoring, and crisis management.

  • Managing Disinformation​

Understand the risks AI poses to communications and reputation management. Learn to identify and address deepfake content and other forms of deceptive information online.

Governance and Risk:

Advisory and support with establishing robust governance, policies and protocols for seamless and reliable AI integration. We help create clear guidelines around the use of artificial intelligence to help mitigate risks, maintain compliance, and establish a responsible and ethical approach to AI adoption.

The recent democratisation of generative AI has seen policymakers around the world scramble to update, develop and shape regulations. We provide our clients regular update on AI regulatory landscape analysis and impact assessment on business and strategy.​

AI governance

AI Guidance for PR & Communications Teams

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Research

In March 2023 we launched the first ever global report on the opportunities and risks around artificial intelligence for the communications and public affairs industries. 

Download Report

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    Events

    In partnership with PRovoke Media, the AI in Comms Virtual Roundtable Event was joined by a panel of esteemed industry leaders where we had in-depth discussions on AI adoption, and its potential impact on the communications industry.

    AI in Comms Webinar Recording
    Watch Event

    News & insights

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      Trust is important in any meaningful relationship, including the relationship brands have with their customers. In recent years Big Tech has been facing a growing trust deficit, amid high-profile data breaches, misinformation, and concerns about monopolistic behaviour – all of which have dented public confidence.

    • Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

      Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue

      In Asia’s rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia’s diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion,…

    • All Eyes on AI, But Don’t Overlook Cross-Border Payments: Looking Ahead to Money 20/20 in Bangkok

      All Eyes on AI, But Don’t Overlook Cross-Border Payments: Looking Ahead to Money 20/20 in Bangkok

      Amid a turbulent geopolitical backdrop of protectionism and tariff wars among the world’s economic superpowers, huge strides are being made across Southeast Asia to ease trade through speedy and secure cross-border payment systems. It will be interesting to hear at Money 20/20 where further innovation will come from, where connectivity will improve next, and more…

    Read more: AI and Emerging Technology Integration