Sandpiper Appoints Winston Choo as Director in Singapore

Following significant client wins and mandates, Sandpiper is pleased to announce the appointment of senior communications professional Winston Choo as Director, bringing years of communications and investor relations experience in the financial sector, as well as experience leading stakeholder outreach for public listings and M&As in Singapore and across Asia Pacific.

Winston joins from another multinational agency, where he was Executive Director, leading corporate communications and investor relations briefs for international and local clients based in the firm’s Singapore office. Prior to this, he worked for more than a decade with financial communications specialist firms in the region.

Clients he has advised include Fidelity International, Natixis Investment Managers, State Street Global Advisors, Aviva Investors, Savills Investment Management, Blackstone, Julius Baer, and ING.

At Sandpiper, Winston will play a leading role in the firm’s expanding financial practice, with a particular focus on its growing list of clients in financial services, alternative investments, and asset and wealth management.

Emma Smith, Chief Executive, Sandpiper, said: “We are thrilled to welcome someone with the calibre of Winston’s deep experience in corporate and financial communications to our team. Financial services companies will have a critical role to play in society in years to come as we chart economic recovery from the pandemic and existential global threats such as climate change. Reputation management will be critical for the financial services industry in this environment, and we want to continue to invest to be the best partner we can.”

Winston Choo, Director, Sandpiper, said: “This is an exciting time for the financial services industry, and I believe that Sandpiper is ideally positioned to meet the evolving strategic communications objectives of companies in the fast-changing and sometimes unpredictable landscape. We see opportunities for financial brands to shape compelling narratives to stay relevant to their customers, stakeholders, and communities. I certainly look forward to working with this team of dynamic professionals who are equally passionate about building on the great foundation and growth potential of the business.”