Sandpiper Appoints Hermen Chow to its Financial and Professional Practices in Hong Kong

Sandpiper Appoints Hermen Chow to its Financial and Professional Practices in Hong Kong

November 2024

The Sandpiper Group (“Sandpiper”), the largest independent communications, public affairs, and research group headquartered in Asia Pacific, has appointed Hermen Chow as an Associate Director for its financial and professional services practices. She will be based in Hong Kong.

The appointment comes as Sandpiper continues the growth of its financial and professional services practices across Asia Pacific and the Middle East.

Hermen’s career began as a paralegal at Mayer Brown and Cafe de Coral Holdings Limited, where she gained a strong foundation in the legal and corporate environments. She transitioned into corporate communications and has worked with Brunswick, Weber Shandwick, and latterly SEC Newgate before joining Sandpiper. She specialises in reputation management and advisory for law firms, real estate, private equity, private banks, asset managers, and multinational conglomerates. 

Hermen will work alongside Sandpiper’s leadership and senior team to continue to grow the firm’s financial and professional services practices in Hong Kong and across Asia Pacific. She joins Sandpiper as it continues its expansion across Asia Pacific and the Middle East and is named 2024 Global Corporate Agency of the Year by PRovoke Media. Regionally, Sandpiper has also been awarded Asia Pacific Agency of the Year by PRovoke Media, PRWeek, the Public Relations Communications Association (PRCA), and Public Affairs Asia, as well as ESG and Sustainability Specialist Agency of the Year and Corporate and Financial Agency of the Year.

Emma Smith, Chief Executive Officer, Sandpiper, said: “Hermen’s appointment bolsters Sandpiper’s market-leading financial and professional services offering. Her experience on the client side of the legal industry as well as the communications agency side, underlines our commitment to bringing senior talent into the Sandpiper network so that we can continue to offer world-class advisory to our clients, expand our services, and strengthen our position as an industry leader.”

Hermen Chow, Associate Director, Sandpiper, said: “I am thrilled to join Sandpiper at such an exciting time of growth in the sectors I care most about. What makes Sandpiper unique is that it has gone far beyond the traditional model of Public Relations – and created a truly integrated model that incorporates, one P&L, a fully integrated research and insights capability, public affairs and digital – that can support clients through the many challenges they face with impactful communications strategies from anywhere in the region.”

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