Research & Insights

Today’s communications and public affairs practitioners understand the importance for research and insights to inform and support their strategies and measurement approaches.

Sandpiper Research & Insights is led by dedicated, senior practitioners with decades of accumulated experience in quantitative and qualitative research methods, data analytics, social listening, thought leadership, and multimedia content development globally.

We apply rigorous research principles to design and deploy the best methodologies at speed, to develop timely, relevant and impactful strategies and stories, and help our clients gain actionable insights for their reputation management programmes.

Our research services include:

  • Reputation tracking and measurement
  • Competitor and branding benchmarking
  • Thought leadership positioning and platform development
  • Customer experience measurement
  • Customer journey mapping
  • Ideation / concept development
  • Creative testing and evaluation
  • Development of industry indices
  • Social media listening and reporting

  • Our research capabilities include:

  • Quantitative (online panel-based) surveys
  • Focus groups
  • In-depth interviews
  • Client and stakeholder workshops
  • Research reviews
  • Desktop research
  • Data analytics
  • Social media analytics
  • Evidence-based strategy development
  • Ideation workshops
  • News & insights

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