Our highly experienced team has helped companies manage every type of engagement with the international media.
On the editorial side we have developed and delivered meeting programs, media roundtables, profile interviews, editor meetings, news announcements, press conferences and major product announcements. Working with their commercial and partnership teams we have developed and delivered research initiatives, integrated campaigns, sponsored content, conferences, and events.
Our experience tells us that understanding the priorities of a journalist, or the sector editor is vital. We work hard to understand what the relevant correspondent or commentator is focused on and share this knowledge with our clients to better inform their strategies.
Our dedicated international media team includes former journalists and former in-house corporate affairs directors. We therefore understand the critical importance of building and developing strong relationships with the international media. Relationships cannot solve every challenge, but without them you may not get past the first stage.
News & insights
- Rapidly rising inflation, domestic cost of living crisis, energy security, deglobalisation and the spectre of recession were the themes of the World Economic Forum 2022.
- Winning over journalists from the New Zealand media requires a local focus and human-interest stories. Sandpiper New Zealand has a team of PR and communication experts with broad local & international network and experience to support overseas businesses to engage with the New Zealand market.
- In the past decade, we’ve observed considerable shifts in how media outlets operate, reach audiences and make money...