Research & Insights

Today’s communications and public affairs practitioners understand the importance for research & insights to inform and support their strategies and measurement approaches.

Sandpiper Research & Insights is led by dedicated, senior practitioners with decades of accumulated experience in quantitative and qualitative research methods, data analytics, social listening, thought leadership, and multimedia content development globally.

We apply rigorous research principles to design and deploy the best methodologies at speed, to develop timely, relevant and impactful strategies and stories, and help our clients gain actionable insights for their reputation management programmes.


Our research services include:

  • Reputation tracking and measurement
  • Competitor and branding benchmarking
  • Thought leadership positioning and platform development
  • Customer experience measurement
  • Customer journey mapping
  • Ideation / concept development
  • Creative testing and evaluation
  • Development of industry indices
  • Social media listening and reporting

  • Our research capabilities include:

  • Quantitative (online panel-based) surveys
  • Focus groups
  • In-depth interviews
  • Client and stakeholder workshops
  • Research reviews
  • Desktop research
  • Data analytics
  • Social media analytics
  • Evidence-based strategy development
  • Ideation workshops
  • News & insights

    • Authentic Data Narratives: The Responsibility of Researchers and Brands in Communicating Data Accurately in the Media
      Authentic Data Narratives: The Responsibility of Researchers and Brands in Communicating Data Accurately in the Media
      For communicators, data is a powerful tool for storytelling. In recent reports on AI adoption and the safety of smartphones for children, data has been used in media headlines to hook the interest of readers. Proof points that back up and validate information are extremely powerful in an era when the accuracy of information is under threat.
    • Financial Resilience and Literacy in Asia Pacific: Key Takeaways for Business Leaders
      Financial Resilience and Literacy in Asia Pacific: Key Takeaways for Business Leaders
      According to new research, financial resilience and how it’s managed by individuals in Asia Pacific is not only impacted by price increases but shows stark differences across generations. The research also points to a significant gap in financial literacy, between the perceived and actual levels of literacy, in the region.
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