Consumer Brands
In a fast-changing and fiercely competitive environment, building brand trust is a key differentiator.
We are now living, shopping and even thinking differently. For consumer brands, having a clear sense of who you are and what you stand for has therefore never been so important. Equally critical is the need for brands to adapt their global purpose into localised efforts.
Our senior team of consultants have over three decades of experience building, shaping and localising brands across Asia Pacific, so they have a better connection and higher levels of engagement with consumers.
From creating the right hashtags to choosing the best influencers, we work closely with a range of clients to develop clear integrated communication strategies and brand narratives that resonate with the diverse local cultures and values across the region.
Sarada Chellam
News & insights
Beyond Traditional Platforms: How Asian Businesses Are Breaking Through Digital Marketing Fatigue
In Asia's rapidly changing digital landscape, businesses are making vital transformations to combat digital marketing fatigue. As international platforms become increasingly saturated, companies are shifting their focus to localised digital touchpoints. This strategic move reflects a deep understanding of Asia's diverse cultural landscape and technological trends, leading to innovative approaches in brand reputation, market expansion, thought leadership, and demand generation.
New Global Leadership Announced for Sandpiper Government & Public Affairs
The Sandpiper Group (“Sandpiper”) announces the appointment of Simon Buckby as Managing Director of Sandpiper Government & Public Affairs, the firm’s global policy and government relations division. Simon is joined by Dr Craig Wilkie, who is appointed as Director, with a focus on strategic content, policy and intelligence.
Beyond the Fine Print: Why Healthcare Communications Must Prioritise Patient Literacy
Healthcare providers, institutions, policymakers, and marketers need to work together to bridge the health literacy gap, ensuring that patients can make well-informed decisions that ultimately improve their health outcomes.
