Consumer Brands
In a fast-changing and fiercely competitive environment, building brand trust is a key differentiator.
We are now living, shopping and even thinking differently. For consumer brands, having a clear sense of who you are and what you stand for has therefore never been so important. Equally critical is the need for brands to adapt their global purpose into localised efforts.
Our senior team of consultants have over three decades of experience building, shaping and localising brands across Asia Pacific, so they have a better connection and higher levels of engagement with consumers.
From creating the right hashtags to choosing the best influencers, we work closely with a range of clients to develop clear integrated communication strategies and brand narratives that resonate with the diverse local cultures and values across the region.
Sarada Chellam
News & insights
Using Psychology to Communicate Preventive Health Strategies
Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.
Launching the Sandpiper Global Reputation Capital Index: Managing Reputation in the Education Sector Report
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.
Navigating Reputation Minefields in 2025: Professional Services Sector
Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?
