Aviation
The aviation industry is in a transformative phase, with rising demand creating opportunities for route expansion, service innovation, and advancements in sustainable technologies. However, challenges such as fluctuating fuel prices, regulatory changes, and the need for effective crisis management persist. Strategic communication is therefore essential for navigating these complexities and ensuring continued growth.
We partner with industry leaders and disruptors in the aviation industry to help them navigate this ever-evolving landscape, build and strengthen their reputation and shape the future of the industry. With over three decades of industry expertise, our insights enable us to create tailored strategies that deliver measurable results.

Sarada Chellam
News & insights
Using Psychology to Communicate Preventive Health Strategies
Communicating preventive health practices effectively involves thoughtful, tailored, and culturally appropriate messages, but behavioural economics offers the potential to go further.Launching the Sandpiper Global Reputation Capital Index: Managing Reputation in the Education Sector Report
Our results show that reputational is also becoming more difficult for education sector leaders to manage, with 62% noting that it has become more difficult in the past year, compared to only 18% that say it is getting easier. Leaders in the sector are also highly likely to face organizational risks based on reputational weakness.Navigating Reputation Minefields in 2025: Professional Services Sector
Looking ahead, what are some of the major pitfalls that professional services firms and practitioners should look out for? And how can they become better equipped to prevent a crisis or control the damage if one arises?