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The start of 2025 finds China’s business outlook clouded by uncertainty, against a backdrop of rising geopolitical risks and anxious headlines. These dynamics present both opportunities and challenges for global leaders, in what looks set to be a pivotal year for businesses in China.
While the only constant for digital marketers is the increasing pace of change, there are several unexpected trends we’re seeing that could reshape the landscape in new and interesting ways.
Beijing's final politburo meeting for 2025 and Central Economic Work Conference (CEWC) offer a timely temperature check on the economy – an opportunity to take stock of current issues and chart a trajectory for growth in 2025.
To chart a stable course through these conflicting currents, companies need an ESG message that encompasses three basic elements: credibility, relevance, and empathy.
The 2024 Singapore Fintech Festival (SFF) saw the gathering of some of the world’s leading minds from finance, technology, policy, and sustainability. Out of the many topics in the air at the festival, two central fintech themes caught our attention...
As Americans head to the polls in an election that may well come down to the wire, now is our chance to take final stock of what the post-election future may hold for those impacted by China-U.S. relations, including the many businesses for which both markets are essential.
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Learn how to use Social Media Listening to gain better understanding of your target audience and adapt your communications strategy.
In a post-pandemic era, healthcare brands are navigating a changed landscape. Never before have consumers been so aware of key health drivers,
LinkedIn is a powerful social platform for business connection and thought leadership — but it's also a highly useful tool for media...
With video content consumption on the rise, developing a LinkedIn video strategy is an ideal way to grow a brand’s reach and increase...
Improving Business Growth Through B2B Social Media Content Strategy 27 September 2021 Improving Business Growth Through B2B Social Media Content Strategy Anu Noto-Menon, Digital and Content […]