Consumer Brands

Australia’s Health Challenge: New era for government and industry relations

Australia’s Health Challenge: New era for government and industry relations

What are the implications of a new Labour government for the Australian healthcare industry? How brands can adjust their government relations efforts to make connections with the new administration?
How Integrated Design Informs and Supports PR Campaigns

How Integrated Design Informs and Supports PR Campaigns

Amplify your PR campaigns with visual support - how brands can use design to better convey their communications message.
Financial Services PR: Firms Should Take a Proactive Approach

Financial Services PR: Firms Should Take a Proactive Approach

For financial services brands to take a stronger market position, share of voice and brand awareness than competitors, a more strategic, values-driven PR strategy is required. Because reputation is fundamental to a brand’s long-term future.
Antimicrobial Resistance in the Post COVID-19 Era

PA Tracker: Antimicrobial Resistance in the Post COVID-19 Era

As countries progress beyond the COVID-19 era, we must not neglect other health issues such as antimicrobial resistance which could jeopardise our ability to fend off future diseases.
Sandpiper Health appoints Elaine Ho and Tseng Yi to growing regional Public affairs and Communications offering

Sandpiper Health Appoints Elaine Ho and Tseng Yi Ying to Growing Regional Public Affairs and Communications Offering

Sandpiper Health has announced new appointments who bring specialist knowledge in research, patient advocacy and public policy, to its growing team in Asia Pacific.
May 27, 2022
Davos – the litmus test of the global mood

Davos – the litmus test of the global mood

Rapidly rising inflation, domestic cost of living crisis, energy security, deglobalisation and the spectre of recession were the themes of the World Economic Forum 2022.
Building Reputation Capital in 2022

Building Reputation Capital in 2022

We should be thinking about reputation in the same way we think about capital. In the digital age when trust can be lost in seconds...
Start Up PR | Boost Awareness, Attract Investors With PR For Startups

Start Up PR | Boost Awareness, Attract Investors With PR For Startups

What I like about working with startups is their enthusiasm and boldness. They’ve created a solution, product or service that challenges...
Provocative PR: The Case For Bolder, Braver Communications

Provocative PR: The Case For Bolder, Braver Communications

In this new digital age, content production has never been easier and more affordable. But while many brands invest in content marketing...
Building A Case For Brand Content Marketing Against Ad Campaigns

Building A Case For Brand Content Marketing Against Ad Campaigns

How Tech Brands Can Deliver More Impactful Comms Strategies

How Tech Brands Can Deliver More Impactful Comms Strategies

With new tech startups emerging every day, it can be challenging for brands to articulate their vision and brand values in a crowded market...
The power of a new generation: what younger PR practitioners can offer clients

The power of a new generation: what younger PR practitioners can offer clients